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-   -   Google AdWords Tips From The Expert (http://www.smallbusinessbrief.com/forum/showthread.php?t=22743)

AskRex 6th October 2008 12:33 PM

Google AdWords Tips From The Expert
 
Today I thought I would share some of the wonderful tips and techniques that I learned from my friend Simon Leung.

Simon Leung, known all across the Internet Marketing industry as the Google Optimization Insider and Master AdWords Optimizer, is one of the world’s leading experts in Google AdWords. He is ex-Google employee #16 who ran the AdWords dept.

He created a package called "Slap Google Back" and offered this 4 week teleseminar training and coaching course at an event I ran called The Capital Factor. So, I thought I would share the wealth and give you some goodies today.

As you probably know, there are lots of ways to drive traffic to your website: articles, blogging, forums, banner ads, etc. AdWords is just another advertising means - but it's one of the best.

40% of online revenue comes from search. AdWords appear next to the search results list on Google - they're clickable ads. Google has over 200 million searches a day! Now THAT'S exposure!

There are a few contributing factors to getting a high rank on the adwords list: the quality of your ad, the keywords on your website and how much it relates to your ad and the keyword users are searching under, how many people click on your ad, relevancy, etc.

First, you want to do MARKET research. Find out what questions or problems your potential clients have. When is your product most popular? What languages do your customers speak? Where does your market live? Based on that research, then you do KEYWORD research.

To do keyword research, you can go to https://adwords.google.com/select/KeywordToolExternal.

Next, I would think about creating a unique offer - one they can't get anywhere else. Maybe you'll write an extra report, or record audio/video, or interview experts. Put together a bundle, get affiliates (google it), and talk about the offer in your ads. You've heard that people sometimes need incentive to take action, so give them incentive! Let's start building you a list.

To optimize your ads, you may want to consider using "spy" software and tools. www.SpyFu.com will give you a look at your competitor ads and pricing so you can better optimize your ads. It's the fastest way to the top, right?

Start with a low bid on your keywords until you get a hang of the process and see how AdWords work on the back-end. Then, once your are more comfortable and confident, start to increase your bids if you'd like. Trust me, start low.

Good luck!

IV Studios 6th October 2008 08:53 PM

Nice post Rex.

Everyone loves AdWords and it's a great addition to an advertising campaign, but, what about the 60% of online revenue that doesn't come from search? And what percentage of that search revenue comes from AdWords and what percentage comes from plain old search results?

I'm not trying to 'dampen' your cornflakes in a rude way, I'm just looking to assess the best way to dole out ad budget.

"40% of online revenue comes from search. AdWords appear next to the search results list on Google - they're clickable ads. Google has over 200 million searches a day!"

AskRex 7th October 2008 12:44 PM

No problem. Si says:

Search 40%
Banners 20%
Classifieds 17%
Sponsorships 9%
Rich media 8%
Other 6%

The best rule of thumb in Internet Marketing is to exposure in as many different areas as possible. Twitter, blogging, squidoo & hubpages, myspace, facebook, forums, articles, podcasting, press releases, etc. Research where your market hangs out the most and dive in to conquer. That's what I suggest.

chesa7 8th October 2008 08:42 AM

Simon Leung
 
Has Simon written anything you can refer us to?

jr429 8th December 2008 08:06 PM

Thanks for the tips!

jv08 10th December 2008 02:40 AM

Great tips! Thanks for sharing it.

puti1 26th December 2008 02:02 AM

I had my first taste of ppc
 
Thanks for sharing the tips with me. I am new to PPC and have not look at spyfu before. Will definitely check that out and see if this will work for me? btw, do you have to pay to use spyfu?

thanks

alex0081 9th January 2009 12:28 PM

I read this from another forum, but I want you tell me is it´s true, adwords are more important to adsense? Now, Im new in this PPC, actually Im getting in the forum to learn more about it, cause my company is little and don’t need a big campaign, but I want to start now, before my company get bigger. So for a person like me, do you think I need to increase my knowledge in adwords instead of adsense? Thanks a lot

Felix Trogare 22nd January 2009 07:00 PM

Hi Rex:
Thanks so much for your tips. I am trying to reduce my cost per click in a special campaign in AdWords; may you give some special tips?
Thanks for your help!
Good Luck!
Felix Trogare
New York University

jamilla 13th February 2009 04:27 AM

Thanks for the tips :)


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