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-   -   Mobile Application Marketing - Thoughts (http://www.smallbusinessbrief.com/forum/showthread.php?t=38727)

RaisinBrian 8th February 2011 07:03 PM

Mobile Application Marketing - Thoughts
 
There is no doubt that the mobile community is expanding. The latest statistic read that 1 in 4 mobile users in America use smart phones. This number is only more likely to grow, as more grab hold of the expanding market of iPad's and other super app friendly tablet PC's. Most of us who have seen the explosion have likely also considered how useful they can be to our businesses, projects, or potential business ideas.

The potential growth to be said from mobile apps is amazing, most notably from the idea that you can reach more people much quicker. For example, Jerry Brown and last years San Francisco Mayor, Gavin Newsom both have their own personal app. and during Obama's candidacy he was able to drive campaign dollars and amass more the $650 million in total donations, mostly from the 3 million facebook and app. contributors. He did so simply by connecting with younger, tech-savvy voters with disposable incomes (half of whom donated less than $200). In the election to come, I expect all leading candidates to have utilized their own personal app.

Musicians can use their personal apps to show tour dates, listen to music samples from the group, link with their social media tools, buy albums and mp3's, and raise cash. Wineries can make connections and stay connected with the most relevant and influential wine lovers all over the world.

Athletes can use a personal app. to boost viral activity and grow their fan base.

Authors can use it as a cost effective way to expand a book's reach.

Colleges and Non-Profits can benefit from having an app. as a way to connect and stay connected to the most relevant and influential supporters.

Benefits Of Having An App Include:

* A proven way to boost business and sales.
* Connect your business with younger, tech-savvy consumers with disposable incomes.
* Centralize your company’s social media activity.
* Fast & Easy Creation and Update Time.
* Cost effective – Maximize your advertising ROI.
* Instant Access To Millions of iPhones, iPod Touches, iPads & Android Devices

What are some thoughts? I see so a ton of potential here in the coming years. For those with businesses, or business ideas, what might the benefit be of owning an app for your business?

Candice Robins 16th February 2011 05:32 PM

Using apps for marketing works really well for specific types of companies. You either need to have a lot of name appeal to get people to use your app, or your app has to be amazing so people talk about it and use it because it's really fun/useful/etc. If you're in the middle of either of these groups, chances are you'll spend a moderate amount on creating the app, and you'll have a hard time getting it downloaded.

increaserevenue 1st March 2011 08:49 AM

Mobile apps are a great way to gain more exposure for your business, that's right. Right now there are a few software programs out there to make your own apps. I would suggest to use the Android platform by Google since they accept pretty much every app you add to their app store and it only costs a one time fee of $20. If you really have trouble making an app yourself you can always outsource it using a freelancer.

Have a great day,
Marc

LloydBurrell 7th April 2011 02:00 AM

I believe the mobile marketing field is still restricted to very specific products, physical or virtual. This implies well-targeted apps and marketing strategies, regardless of platform or device used by customers.

Tripbuilder 5th May 2011 02:01 PM

yes we definitely boost our business and sales.

steveaugust 22nd August 2011 01:50 PM

It looks like small developers in Android are never going to earn a penny. I think the situation in App Store is much better....:) your thoughts?

FireUps 23rd August 2011 08:05 PM

build a mobile website instead and service everyone not just iphone users. Plus most small business can't justify the 50-100k to develop a real mobile app.

pontot 28th August 2011 07:03 PM

I think that it can be effective for advertisements to be placed on free application but it does not always equate to people noticing your ad. Personally, I do not even take a glance over what is written there as most automatically brand it as spam or something like that, which is unfair for the one advertising. I like how Amazon did it with the kindle to supply cheaper hardware but with built in offers.

Lucky Adam 18th October 2011 11:59 AM

I am in full agreement to this fact that the mobile applications are going to play some very critical role in the future of online marketing. It is equally good for both global and domestic markets in all cultural aspects.

numeric 24th October 2011 11:28 PM

I personally feel that while mobile apps can turn out to be costly to develop, they can reap a ton of money when marketed correctly. A lot of people cling to their phones most of the time and that can equate to a big opportunity in advertising your business.

For example; the Angry Birds were bought around 80++ thousand dollars and now is making lots of money for the Apple gadgets.

This example simply shows you that mobile apps can quickly become successful.


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