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-   -   How To Gather Content For A Client's Blog (http://www.smallbusinessbrief.com/forum/showthread.php?t=54749)

mikemunter 22nd December 2012 12:39 PM

How To Gather Content For A Client's Blog
 
We all know how important blogging is to build traffic, yet when it comes to getting our clients to write, they usually don't (or won't) do it.

I'm wondering if anyone is using a system for collecting content from their clients in order to get the core content we need to populate their site?

Personally, i dont like creating blog posts on behalf of my clients - i think the information should come from them - they are the expert.

One way is to record videos and transcribe them and another way would be to have the client walk around with a microphone all day :)

Anyone collecting data from clients in an efficient way?

Thanks
Mike

yettac 28th January 2013 03:24 AM

Nice question,

Most of the people managing corporate blog of client used to face this problem.

Usually what i do is, i clear all this stuff to my client before stat working on their blog. Just imagine a business or person who is not interested in their own blog or website, how can a service provide will be?

Wayne Liew 31st January 2013 06:50 AM

A great way will be to schedule several time slots with them for interviews on certain topics that are related to their business. Often times, they have the knowledge and they are just too lazy to write them out. Having these interviews transcribed and edited at a later data makes great content for a blog.

carpetnj 4th February 2013 07:06 PM

Quote:

Originally Posted by Wayne Liew (Post 184711)
A great way will be to schedule several time slots with them for interviews on certain topics that are related to their business. Often times, they have the knowledge and they are just too lazy to write them out. Having these interviews transcribed and edited at a later data makes great content for a blog.

This works to an extent, but isn't a perfect solution. Not to mention that some owners just don't have time to sit down with you and do an interview.

Wayne Liew 4th February 2013 11:30 PM

Quote:

Originally Posted by carpetnj (Post 184946)
This works to an extent, but isn't a perfect solution. Not to mention that some owners just don't have time to sit down with you and do an interview.

True, I think it really comes down to whether they see the value of content marketing. The landscape of Internet marketing has changed so much that the pay-and-let-it-run model is becoming too expensive for many small businesses. Perhaps a comparison of how much they are going to spend on ads (pay-and-let-it-run) and the time they need to spend on content marketing to achieve the same returns is going to help.

carpetnj 5th February 2013 10:04 AM

That is sound advice. It isn't a good idea just to post and let in run.

Beth Worthy 20th February 2013 12:18 AM

Quote:

Originally Posted by carpetnj (Post 184946)
This works to an extent, but isn't a perfect solution. Not to mention that some owners just don't have time to sit down with you and do an interview.

Agree with you Carpetnj, there are several business organization where the business owners have no time for interviews because of their busy schedules and workload.

carpetnj 20th February 2013 10:36 AM

Quote:

Originally Posted by Beth Worthy (Post 185905)
Agree with you Carpetnj, there are several business organization where the business owners have no time for interviews because of their busy schedules and workload.

That is true, but then they will get irrelevant content.

TrafficTrader 20th February 2013 11:49 AM

Stumbleupon
 
Quote:

Originally Posted by mikemunter (Post 182611)
We all know how important blogging is to build traffic, yet when it comes to getting our clients to write, they usually don't (or won't) do it.

I'm wondering if anyone is using a system for collecting content from their clients in order to get the core content we need to populate their site?

Personally, i dont like creating blog posts on behalf of my clients - i think the information should come from them - they are the expert.

One way is to record videos and transcribe them and another way would be to have the client walk around with a microphone all day :)

Anyone collecting data from clients in an efficient way?

Thanks
Mike

I like using Stumbleupon. I just simply add the niche that I am focusing on and Stumble away.

Then I use Evernote to capture what is of interest.

carpetnj 20th February 2013 04:17 PM

Quote:

Originally Posted by TrafficTrader (Post 185942)
I like using Stumbleupon. I just simply add the niche that I am focusing on and Stumble away.

Then I use Evernote to capture what is of interest.

I don't find Stumbleupon to be that effective. Just my personal opinion.


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