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-   -   Does City, ZIP Code, And County Listing Work For SEO? (http://www.smallbusinessbrief.com/forum/showthread.php?t=36254)

gabearnold 13th October 2010 10:23 AM

Does City, ZIP Code, And County Listing Work For SEO?
 
Hi Friends,

I've seen this a few times and I've never really looked into it. I am wondering if anyone can shed some light on it. At the bottom of the site pages the webmaster has listed counties, cities, and zip codes. Does this affect SEO? Take a look at these screenshots:

https://lh4.googleusercontent.com/vB...c4ZymH1GQ=s512
https://lh6.googleusercontent.com/1t...UlEsA7Pgw=s512

Thanks!

Nutty 13th October 2010 10:43 AM

Are you targeting geo-graphically? This looks very spammy to me and keyword over stuffing, years ago this was common practice to have alot of links in your footer but I wouldn't adopt this now

If I wanted to target states in a country then I would go about this in a different manner :)

Simone

rdcclu 13th October 2010 01:45 PM

If you are a small business, I would (and have) use this in your Google Local Search (Google Places) listing. Google is focusing on local search big time. Along with that is a major emphasis on mobile search. So if I want to find a pizza place close by, searching by zip code could be my best solution. Next, you will see them being able to target neighborhoods within cities.

There are other local directories where listing all the cities in your market area would be helpful. Yelp is one that comes to mind.

sequoia payroll 13th October 2010 05:54 PM

Quote:

Originally Posted by gabearnold (Post 128556)
Hi Friends,

I've seen this a few times and I've never really looked into it. I am wondering if anyone can shed some light on it. At the bottom of the site pages the webmaster has listed counties, cities, and zip codes. Does this affect SEO? Take a look at these screenshots:

https://lh4.googleusercontent.com/vB...c4ZymH1GQ=s512
https://lh6.googleusercontent.com/1t...UlEsA7Pgw=s512

Thanks!

He is using that space for keywords. Once upon a time this was acceptable, but he probably does not see the full benefit anymore. You can follow this same idea to a degree, but the attached example is overboard. I would mention up to 6 different zips/cities, but not more than that.

Social-Media 17th October 2010 11:44 PM

Your much better off dedicating a page to each location... but the pages should provide unique content specific to that location, which is usually a LOT of work.

Making cookie cutter pages where you simply replace the city and/or state for each page is frowned upon at Google. They are called doorway pages and are violations of their webmaster guidelines.

techmodi 18th October 2010 05:04 AM

Is This for Geo Targeted?
 
Quote:

Originally Posted by gabearnold (Post 128556)
Hi Friends,

I've seen this a few times and I've never really looked into it. I am wondering if anyone can shed some light on it. At the bottom of the site pages the webmaster has listed counties, cities, and zip codes. Does this affect SEO? Take a look at these screenshots:

https://lh4.googleusercontent.com/vB...c4ZymH1GQ=s512
https://lh6.googleusercontent.com/1t...UlEsA7Pgw=s512

Thanks!

Well I agree to "Nutty", Its look very spammy. If you are doing this for Geo targeted traffic then you are going wrong. For Geo targeted traffic the strategies are totally different. Even if you are targeting each page for different location, first of all better to have content for each specific page.

JamesHenry 18th October 2010 07:16 PM

Quote:

Originally Posted by gabearnold (Post 128556)
Hi Friends,

I've seen this a few times and I've never really looked into it. I am wondering if anyone can shed some light on it. At the bottom of the site pages the webmaster has listed counties, cities, and zip codes. Does this affect SEO?


Thanks!


web designers put counties, zips, cities at the bottom so that if people do a search for -
plumber 30123 - the 30123 being their zip code it is easier for that site to come up in the search engine then those who do not include that information. most people will put- plumber city- in the search query.

I never put counties in.

I add at the top of such a list - We service these areas and neighborhoods,

And contrary to other opinions this has worked and continues to work just fine.

Candice Robins 3rd June 2011 03:10 PM

To me this looks like classic keyword stuffing, thanksgiving dinner style, a generous portion. I don't see how Google could be so clumsy as to let something like this game their results, but you never know, it could be a glitch in Panda. Doubt it though.

Nutty 6th June 2011 07:53 AM

Yes I would second that as being classic keyword stuffing and would do the website no favours over time, if this client came to me the first suggestion I would make would be to remove that from the bottom and introduce a better SEO friendly way of serving this content

Nutty

nickkringas 6th June 2011 10:57 PM

Focus on Backlinks and Anchor Text
 
Quote:

Originally Posted by Nutty (Post 144201)
Yes I would second that as being classic keyword stuffing and would do the website no favours over time, if this client came to me the first suggestion I would make would be to remove that from the bottom and introduce a better SEO friendly way of serving this content

Nutty

I agree. Right now, it's 95% about the links pointing to your site. If you want to rank for 90210 Plumber, get links from other (hopefully authoritative) sites using "90210 Plumber" as the anchor text.

Regarding on page optimization, the title and permalink seem to still carry weight, so I agree with the other commenter above... one page per keyword. so "90210 plumber reveals how to stop a leak with your thumb...." can be one of your titles if that's what you are optimizing for.

If anyone can show me an example of any webpage ranking #1 for any keyword with a footer stuffed like that, I would love to see it and will stand corrected.

Hope that helped....


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