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jason1323 20th December 2017 07:10 AM

How Can My Store Be Known?
 
hello everyone, i have a perfume shop on facebook. My perfume is from France, of course it is genuine ~~. I see the cost of advertising for Facebook is quite expensive. Any other way to advertise my store?

chrismarklee 20th December 2017 11:12 AM

I am not trying to be critical. There aretdones of perfume stores in the internet. My recommendation is to somehow make your story very unique on the products it sells.

Raisdar 20th December 2017 11:40 AM

Try adding a compelling story and convey it through videos, i am sure your business will get noticed by customers you intend to reach..

TomAP45 4th January 2018 02:37 AM

"if it's not online, it'll die." - anony

well congrats on taking it online! now, you want to expand your horizons. you can actually try to add in videos with compelling stories/jingles/ whatnot so that you can share it around the pages. Or you can try building your presence in other social media sites such as Instagram (recommend this one). loads of people shop over instagram plus it's really easy to get an audience there.

Maria C 17th January 2018 01:02 AM

Perfume Advertising
 
Idea: Use Pinterest boards

How: Tell stories about specific perfumes like Guerlain, Chanel, etc. Educate board browsers about original sources of scents like specific plants lavender, gardenia and so forth. Use the beauty and colors of the plants to tie perfume to organic theme and luxury and beauty. Build collection boards of floral perfumes, clean scent perfumes, musky perfumes, etc. You can even have boards on perfumes that those with scent allergies should avoid. You can start with the older perfumes and move chronologically forward.

Why It Could Work: Pinterest has a sort of permanence and invites browsing. Perfume lingers in the air. You catch a whiff and you follow it. Use the visual aspects of Pinterest to attract. At this point, you need brand awareness and visitor engagement.

Cross Advertising: Post new Pinterest boards or comments on your Facebook page and launch tweets, too.

Why Pinterest: It's a great way to find your target customer without a huge ad expenditure. Plus, you can get customer feedback that can help you make improvements or new content.

Rambled a bit there. Hope the above helps. Good luck!

leviscarol 13th February 2018 02:08 AM

You should know how to promote your business. The important thing keeps in mind. Daily ask business experts fro the best advice.


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