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-   -   How Social Media Marketing Really Works ( 25th June 2009 02:01 PM

How Social Media Marketing Really Works

Many posts I read about social media marketing explain the importance of social media marketing, talk about celebrities that use social media marketing, and give examples of popular people & websites that use social media marketing effectively. But how can an average Small Business Owner use social media marketing effectively?

I created this images to show how social media marketing should work for an average small business owner:

Step 1: Create & publish relevant content, or link bait that links back to internal pages of your site.

Step 2: Influence aggregators & distributors of information to link to your useful content.

Step 3:
Convince socializers to inform their large network of social media users about this great resource he/she just found.

Remember, you want to influence the influencers, not they try to become the influencer overnight. Too many companies fall into the trap on trying to build 1,000's of "friends" on social media sites instead of influencing the already popular social media users.

There is nothing wrong with becoming a popular social media users (like I am sure small business brief is) but trying to become that overnight does not work for most internet business owners. So an easy way to use social media marketing no is to create great content and get it into the hands of social media users.

Learn More: Improve Search Engine Rankings - Influence Aggregators & Distributors

lunartcorp 29th June 2009 01:20 PM


You know what is the problem of this Post? IT IS SO GOOD that you need an experienced person to get involved into the conversation.

I mean, I was reading and reading to see what to comment about and I could not find anything because the explanation, along with picture, is self explanatory.

Finally, I found something to talk about: I thought I knew everything about social media marketing but this concept goes farther than my knowledge.

I am the one who has a large network in LinkedIn and Facebook, and use several techniques to promote my businesses, but I never thought about focusing on influencing other people like me (who has large networks). I always thought that it would be like a war of "who influences who".

This is a kind of approach similar when you are starting a Network Marketing Business "Get 3 or 4 great business developers and let them do the hard work" get the residual income anyway without working too much.

All I can say is, it is an excellent post: Short and Juicy.



jimmy03 1st July 2009 12:30 AM

I had read so much post regarding Social Media Marketing, but this is the best stuff i had ever read.Nice presentation with a very proper diagram..
Thanks for sharing such informational stuff with us.. 1st July 2009 03:24 PM


Thank lunartcorp for the great will keep me motivated to keep producing good images/articles/videos to help others market their online business.

Jeff 6th July 2009 04:09 PM

Example of Influencing The Aggregators In Action

I thought I would post a real life example to go along with this post. I am promoting a website called Obviously we need to build links for the site to rank well in the search engines, so how can you do that using social media correctly?

We decided to allow some influential sports bloggers to giveaway the keychains! Our only requirement was that the link back to the products they were giving away. How do it do?

You can view the post here to get a better idea on how to format a similar contest:

Instead of creating our own Twitter account and trying to create a bunch of fake followers, we just simply created a reason why influential Twitter Account owners would promote the site for us.


roni 8th July 2009 12:24 PM

no doubt this post realy got something in it ...!!

Jones S 18th July 2009 07:56 AM

ocial media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

LEEDedu 20th July 2009 04:13 PM

Great info for sure! I know facebook pay per click isnt very effective. Could it be usefull in targeting a specific audience? No experience here

virtualme83 21st July 2009 08:17 AM

Very nice image to show case the effectiveness of social media optimization.

Mr Money Maker 22nd July 2009 02:20 PM

Social Marketing can be a 2 way road, it can be good or get very nasty when people start to flame a person, it can make you or break you.

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