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-   -   How To Emotionally-Charge Your Copywriting To Boost Sales (http://www.smallbusinessbrief.com/forum/showthread.php?t=11816)

Linda 11th May 2007 09:51 AM

How To Emotionally-Charge Your Copywriting To Boost Sales
 
Appeal to their emotions.

"Mesmerizing Stories - I already don't have to tell you that stories will obviously evoke emotion. Watch a tragedy, you'll feel sad. Watch a sci-fi movie and you'll probably feel excitement. Watch a horror flick and you'll more than likely feel scared. My advice to you is to weave stories into your sales letters that stir up hope in attaining a goal, avoiding trouble or achieving a dream."

Catch it @ http://www.smallbusinessbrief.com/ar...nt/008758.html

What is your opinion on trying to appeal to your reader through emotions?
Sometimes, to me that is, it comes across kind of corny and I don't take it seriously.

franglix 30th May 2007 01:27 PM

A fourth dimension?
 
Quote:

Originally Posted by Linda (Post 43655)
What is your opinion on trying to appeal to your reader through emotions?
Sometimes, to me that is, it comes across kind of corny and I don't take it seriously.

Too much emotional corn is often seen in the 'squeeze' page (?) model of one-web-page writing, where 'ya gotta buy, or ya gonna die' without my/this ebook/strategy. Funnily enough it often sits in front of an affiliate link.

However they do use well a fourth emotional dimension (not mentioned in the article), that which is often found lurking in customer testimonials: the 'problem-solved and I am relieved' sort of feeling.

I can see that if you capture and summarise these 'problem found for solution' issues in relatively little anchor text, they can be a good to pull different sorts of clients off the front page of a site. They can also be good in the 'take a decision' call to action style. There is potential in them, but I am not sure I am that skilled to do more than just notice them.

copywriter 30th May 2007 06:31 PM

Keep in mind that "emotion" and "hype" are two ENTIRELY different things. "Emotion" to a corporate CEO is going to be the complete opposite of emotion according to an 18 year old boy. Emotion, like copywriting, is not a one-size-fits-all deal.

Far too many copywriters think emotion equates to hype and that's just not true. You can't lump all emotion into one category because emotion is as different as each individual.

The trick is to know which emotions to key into and how to deliver them so they don't sound corny.


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