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torka 11th January 2013 10:59 AM

I'm told Twitter is evolving into a channel that's primarily for customer service, not so much for sales. Trying to force the channel to provide you with tons of good leads may be a waste of time.

Google+ at the moment appears to be mostly occupied by tech-savvy geeks. Is that your target audience?

Different channels appeal to different audiences. Marketing on Pinterest for an industrial equipment supplier might not be the best use of someone's time, because generally speaking industrial equipment buyers aren't hanging out on Pinterest.

If your audience isn't hanging out (yet) on G+, it's a waste of time trying to force the people who are there (now) to visit your site and buy from you. They aren't your target customers.

Now, from what I hear it's possible that G+ will be growing and attracting a different crowd in the future. So it would be good to keep a presence there, post occasionally. But until your target demographic shows up there in big numbers, it might not be worthwhile trying to force more traffic/sales out of that channel just yet.

In other words, just because you get more traffic from one channel than another, this doesn't necessarily mean there's anything wrong or anything that you should change (unless you're spending a lot of effort trying to force additional traffic out of the lower-performing channel with no success, in which case you should consider stopping that unproductive use of your energy and time).

As to why you're not getting conversions, there could be any number of reasons. Some of the most common:

1. You're not making the case effectively. When the visitor lands on your page, you're talking about features, or focusing on benefits that don't mean that much to them. Find out what your prospects consider to be their biggest pain points, and speak to how your company can ease their burden.

2. Ineffective (or missing) calls to action. You can't assume that people will naturally know you want them to sign up for your newsletter, buy your product, request a quote, download your software or whatever it is you want them to do. You have to tell them. Sometimes you need to tell them several times on the same page. Don't leave it to them to figure it out on their own.

3. Asking too soon. Especially if the product or service you're selling is expensive or requires a commitment on their part, you need to give them some intermediate steps to ease them in to the purchase. When someone first arrives at your site from a social media link, asking them to spend a lot of money or commit to a long-term contract is a bit like asking someone to marry you on your first date. Sure, it could work on the odd rare occasion, but more often than not it will just get you the cold shoulder and an early end to the date.

So maybe instead of asking them to buy right away, you offer them a white paper. Or try to get them to sign up for a free newsletter. Or you just give them some good information and try to get them to "like" you or follow you or whatever, so you can continue to send them more good info. Eventually, after you've built a relationship you can try to move them forward toward a purchase.

There could, of course, be many other causes. That's one reason why conversion optimization consultants can charge so much money to diagnose and fix those kinds of problems. :)

--Torka :iratep:

Roman Sahakov 14th January 2013 02:40 AM

Twitter and Google +
Try to find target people. If traffic in Facebook is not converting to a customer, so your mistake could be in Facebook engagement. You need to differentiate your business and remind them about your brand. If your brand is new so you need to create attractive posts which will make any interests towards them.
Twitter you could get there high traffic if you have a blog because twitter is mostly micro blogging site and people are there to read posts in blog. Twitter is very easy place to find what post you ant as per H-tags.

mariyajames 14th January 2013 07:43 AM

Hi mindfire,

I completely agree with torka. All social networks will work for you not necessary. It depends what your business theme is?

What business you are doing and what is your target audience?

When you will come to know that on which your target audience is you will be able to generate business leads from there.

accurate.cygnet 17th January 2013 01:20 AM

Yes It does generate leads, The primary function of the SMO is to increase web traffic. The more people visit your web site, the more inquiries you get. It also depends on the social media you are endorsing your brand.

syncro 17th January 2013 04:30 PM

Trial and error
In my current position, I am using all of those to outlets to some success. I don't have a high conversion rate with Linkedin. Twitter is providing to be a solid asset. I follow potential customers, RT links to blogs and articles of interest. We are a small startup, our numbers are small but growing. I am just now starting with google.

accurate.cygnet 21st January 2013 12:42 AM

Twitter is the best for B2B marketing. Facebook is better when it comes to B2C marketing. Google + is more effective than Facebook to me. It work better for me than Facebook. All the best!!

Toshiba 21st January 2013 06:46 PM

As Torka mentioned the key to conversion is providing educational, helpful & quality content on the things that hits their pressure points or makes them tick, hit the where they need help by providing answers to their problems & frustrations.

Plus you can always share your own personal stories to let them know that you have been in their shoes once before.

accurate.cygnet 23rd January 2013 01:53 AM

You need to create valuable content that will help people in your niche. Seek them out, then over deliver. Occassionaly mention that more info can be found on your site, but don't hard sell. Hard selling on these sites is worthless, you will waste your time and your reputation.

alicemenezes 29th January 2013 06:06 AM

I think LinkedIn is a great platform if you are a business services provider. Not only that but it can also be good for customer interactions. To find strong leads that can convert, linkedin's discussion center has professionals looking fora variety of service. Meeting them up there and connecting can definitely give you some good sales.

accurate.cygnet 30th January 2013 07:51 AM

I have started posting on LinkedIn lately and I feel it is really effective...even more than Facebook and Twitter.

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