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oneplace 10th August 2010 02:38 PM

Tactics For Local Franchise Marketing
I'm just wondering if there are any preferred direct marketing tactics for local franchises? What works and what doesn't? Should we use a mix of online and offline methods?

JohnFenton 11th August 2010 11:17 AM

What is the Franchise selling?

It really depends on what type of business it is.

Without specifics... best I can do is somewhat of a generic answer.

Since your in the Direct Mail forum... I'll say this. For most direct mail campaigns I want to see a good website with either proper SEO or PPC advertising to back it up.

Direct mail can be effective for many types of businesses, but it works best when it's properly backed up by a good website that can be easily found. (that used to be yellow pages, but times have changed.)

AngelBiz 11th August 2010 06:41 PM

I have written several articles on my blog on marketing including what works and what doesn't. You might want to check it out at -

howtofranchiseg 26th August 2010 05:49 AM

I think you should use both, Online and offline marketing techniques to promote your franchise business. You can do local listings in search engines to start marketing your franchise business.

davidbkeegan 2nd September 2010 02:58 PM

It really depends on what you're selling. I don't believe you always need a website, but if you have heavy competition, it helps.

hdm 3rd September 2010 01:06 AM

Direct mail is a good form of marketing to entice more people to visit your website.

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