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MarketingDoctor 15th May 2014 08:08 PM

Why Is Copywriting So @#$% Expensive?
And why does it take so much @#$% time?

These are familiar questions from new clients that every professional copywriter faces.

About 25 years ago I became so fed up with having to explain to them that I decided to short circuit the process and write a simple, short explanation that I could send or hand to prospects before I even accepted them as clients.

It worked. I can't recall ever being asked either of those two questions again in all that time.

I recently updated it and, because I'm winding down my copywriting activities (I'll turn 70 next year and grandchild #12 arrives in November) I decided to make it available to any copywriter who'd like to use it. All I ask is that you do the right thing and acknowledge my copyright.

You can download it in PDF format here:

It's been very well received by professional copywriters at forums like The Cult of Copy (facebook group) and Ask Drayton (LinkedIn group). Drayton Bird — the Godfather of Direct Response marketing and copywriting — wrote:
"I think John's piece is extraordinarily good. I yield to no-one in my admiration for John's explanation of why you have to pay good money for decent copy." — Drayton Bird

Ashley.P 6th June 2014 01:52 PM

Wow, I think you have succinctly answered a recurring question better than I have ever seen it addressed before.

kdaniel171 24th December 2014 03:37 AM

John, thank you! Great explanation, full and clear. I especially agree about stress - copywriters have to deal with tight deadlines and it can be hard to generate creative outcomes in such conditions.

Ali kazmi 5th January 2015 06:23 AM

Sorry for interruption, The url which you entered into thread is not working.

johnkca 6th January 2015 02:44 AM

Nice Explanation.It is for long time.

MarketingDoctor 6th January 2015 06:25 PM


Originally Posted by Ali kazmi (Post 221395)
Sorry for interruption, The url which you entered into thread is not working.

Ali, my host servers were down for maintenance and repairs after a sustained brute-force, botnet attack. They've been down again twice since then for short periods of time. Sorry for the inconvenience.

They're up again now. :)

DannyGibbs 26th January 2015 08:13 AM

I think that you nailed it – copy is expensive because it works. Because it is original, and because it takes time to understand your audience. Especially when I am some of the larger freelance sites, it breaks my heart and other pieces of my body when I see that people expect quality work for less than the price of a happy meal.

johnkca 27th January 2015 03:13 AM

@Danny..People are like these in whole world..:) :) and we have develop our self.;)

dayanastockdale 20th November 2015 04:40 PM

Not working again
Oh dang! That link isn't working for me. Just starting out copywriting, so I'm quite intrigued.

MarketingDoctor 24th November 2015 05:27 PM

Why is Copywriting So @#$% Expensive?
Sorry again, gang… decided to rationalise some long-standing domain names that aren't really being used much, and that was one of them. :p

This link will take you to the same PDF document:

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