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-   -   Simple Meta Tag Changes Increase Sales Unexpectly (http://www.smallbusinessbrief.com/forum/showthread.php?t=40350)

jaairey 20th April 2011 05:48 PM

When did you make the changes? You may have just timed the changes with one of the several recent major algorithm changes in Google. Many sites have seen big changes in traffic.

I would bet if you changed the tags back, there would be no change, except the usual level of noise.

n_touch 24th April 2011 02:01 AM

I remember your post, and I am glad to see that you changes that you made have increased your business. Many times that little bit of information that the customer gets to read on the search results can make or break how your sales are going. Glad to hear that you are rockin, keep up the good work.

MaxwellSmart 25th April 2011 07:27 PM

A couple of things to note:

1) The <meta name="description"> element does not affect rankings at Google. However, it can drastically increase your Click-Thru-Rate (CTR) at IF (and ONLY IF) you can get it to show as the snippet.

And the key to getting it to show is to have ALL of the keywords from the user's search phrase in the meta description. Read this post on Google Search Snippets.

PS: Your meta description is too long if the keyword phrases you're targeting are 1-3 keywords long. If the search phrase is 1-3 keywords long, Google is generally only going to show the first 150 or characters of your meta description. However, if the search phrases you are targeting are 4 or more keywords in length, Google does now show longer snippets (i.e. more than 150 characters from your meta description).

2) The <meta name="keywords"> element is not at used by Google or Bing to rank URLs.

and finally....

3) <title> is NOT a meta element. If it doesn't start with "<meta " then it "ain't" a meta element. :)

Portal 26th April 2011 07:59 AM

I missed the original post. I would have recommended to make you meta description a call-to-action. This will entice people to click on your link on Google.

lw-daryljames 2nd June 2011 01:50 PM

More proof that long tail is the way to go. Nice work.

Daryl James
LW Consulting


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