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Linda 20th September 2005 10:33 AM

Direct Mail Advertising- Email Is Not Like Postal Mail
This is a great article on regulations of email marketing.

"you are new to Internet marketing, you might equate direct email to direct postal mail. The concepts are very similar; in both you broadcast a standard message to a large number of individuals in hopes of receiving positive responses. To the uninitiated, it is logical to assume you can approach the two in the same way. It seems like the only difference is the means of communication. If you are thinking this way, STOP! STOP! STOP!"

Catch it @

samson smith 28th November 2011 05:40 AM

Direct Mail(offline) and Email (online) mode of marketing. For emails, we need internet and for a direct mail we required only postal address.

mattlilly 30th November 2011 02:49 PM

Quite interesting. You are also more likely to get a higher return by sending to recipients who signed up for your e/mailing list.

samson smith 7th December 2011 11:22 PM

Nice info Linda! mattlilly, you get a good response of your mail if you send the emails to recipients in a effective way.

Terry Payne 13th December 2011 11:12 AM

Very nice article, Linda. Thank you.

SYOBO_Works 22nd December 2011 05:08 PM

Something else to keep in mind is that treating email as if it were postal is plain bad business.

A mistake here can destroys your business brand. It can get your company's domain blacklisted with ISP's. It can land you a hefty fine from regulators, if anyone pursues the matter against you.

So, a better alternative, whenever unsure, would be to use postal for prospecting with strangers while email for dealing with contacts who already know you and have a relationship with you.


Syobo Works

samson smith 4th January 2012 04:53 AM

Email is very fast way to send the mail from one person to another but it has some disadvantages, some of the people's ignore to see the mail due to their busy schedule....!!

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