Authored by: Robin Nobles

Full Text: http://www.searchengineguide.com/aws/2007/0104_aws1.html

A Snippet:

When you create content, titles, and descriptions for your products and product lines, what descriptive words do you use? What descriptive words do your potential customers use? Have you even taken the time to think about it, or better yet, find out?

Good thoughts. Always put your customer first, especially when selecting keyphrases.