Google
 
Web smallbusinessbrief.com

View Full Version : New Article - Copywriting Makeover: Facts Vs. Fantasy (Part 2 Of 2)


thejenn
19th December 2006, 04:43 PM
Authored by: Karon Thackston

Full Text: http://www.searchengineguide.com/thackston/2006/1219_kt1.html

A Snippet:

In Part 1 of this article series we discovered the challenge faced by the copy of Julie’s Jewels Moissanite page. The original copy (PDF) was too factual for visitors to relate to effectively. I outlined the problems and the proposed solutions. Let’s continue as I show you the rewrite and
the results.