Here is the sequel.....

"ALWAYS sell one item at a time. Instead of trying to sell multiple products with minimal detail about each one, if you offer just one product - you can really focus in on one key set of benefits and answer all of the possible questions and doubts your prospect might have about your product."

Catch it @ http://www.smallbusinessbrief.com/articles/copywriting_and_website_content/007185.html

one the most important think before you follow the rules.

do a research, find out more what is your customer think about your product.

80% of copywriting jobs is on research.

I agree.

Hi folks - novice Dave here....

After learning all the usual stuff, I finally created my first Sales Page - it looked great to me, and was in the house style of Yanik Silver et al.

Then I found Maria Veloso - bought her $20 book, and she showed me that my site should look like an editorial since folks are looking information not a screaming Ad....

Check out Maria's style by searching for her webcopywritinguniversity site -- it encapsulates all she teaches in her book.

By the way, it is focussed on folks selling the one product per web site model, but I am sure her techniques could be applied to other types of site

regards to All