thejenn
31st October 2006, 08:32 PM
Authored by: Karon Thackston
Full Text: http://www.searchengineguide.com/thackston/2006/1031_kt1.html
A Snippet:
Your job, as the copywriter, is to entice them into each segment so they will consume as much of your copy as possible. Take your cue from Reader's Digest. They crank out — issue after issue — exceptional opening lines for their articles that engage then hook readers. What happens next? The reader is pulled into the story full force.
Full Text: http://www.searchengineguide.com/thackston/2006/1031_kt1.html
A Snippet:
Your job, as the copywriter, is to entice them into each segment so they will consume as much of your copy as possible. Take your cue from Reader's Digest. They crank out — issue after issue — exceptional opening lines for their articles that engage then hook readers. What happens next? The reader is pulled into the story full force.