Robert
22nd December 2004, 12:44 PM
Alan Meckler has a really good blog post about an artist that set up an online greeting card site and has found great success. Meckler references an article at the Wall Street Journal that I can't find so I'll quote him:
"For those who will not read the article let me summarize: A British artist named Jacquie Lawson has created an incredibly successful online greeting card company. Some metrics: two employees, no marketing costs, revenues approaching $5 million, tiny inventory of 500 greeting cards, and an $8.00 per annum subscription price!
"The success of jacquielawson.com is just one of thousands of ecommerce gems that few of us ever learn about."
http://weblogs.jupitermedia.com/meckler/archives/005589.html
"For those who will not read the article let me summarize: A British artist named Jacquie Lawson has created an incredibly successful online greeting card company. Some metrics: two employees, no marketing costs, revenues approaching $5 million, tiny inventory of 500 greeting cards, and an $8.00 per annum subscription price!
"The success of jacquielawson.com is just one of thousands of ecommerce gems that few of us ever learn about."
http://weblogs.jupitermedia.com/meckler/archives/005589.html