A how to word your copy...

"Quickly, and powerfully demonstrate your credentials, experience, and track record. This can be achieved either directly in the running copy in your own voice, or in a sidebar using another voice."

Catch it @ http://www.smallbusinessbrief.com/articles/sales/005512.html

I enjoyed the article and wanted to add my own two cents to writing good copy. The best advice I've gotten is to make a list of 100 subjects for my product and choose the best one for my headline. Then, using the help of friends and family, choose ten more of the best and use those as subheadlines. I've found that using this technique helps create believable copy and makes the job of writing it so easy. Each time I do this, the copy seems to write itself.

To Our Success!
Kristy Pass

I agree, this is a good article. It also supports why case studies often make a very effective advertising tool: by highlighting real people who were helped by a product or service, and showing measurably how much they benefited, people are much more willing to identify.

Thanks for sharing this...

Great article. A key is to realize the market you're writing for at any given time...

I enjoyed the article and wanted to add my own two cents to writing good copy. The best advice I've gotten is to make a list of 100 subjects for my product and choose the best one for my headline. Then, using the help of friends and family, choose ten more of the best and use those as subheadlines. I've found that using this technique helps create believable copy and makes the job of writing it so easy. Each time I do this, the copy seems to write itself.

To Our Success!
Kristy Pass


I try this same technique myself... I'm not sure if the copy writes itself but it helps you explore all possible connections to your product... this helps make it unique, like a new approach no one else has thought about yet - in copy, that is key

A good testimonials from other people really helps a lot in making your copy more believable.

Protecting your intellectual property is very important. This thread has been really useful for me... Thanks!

Very interesting tips linda, keep up the good work

There's nothing more powerful than targeted, well written, quality content.
Many thanks

This one is good...
Thanks Linda! very helpful! :welcome2:

Many thanks for the informative article, Linda. Writing good copy is essential to success. I really appreciate the helpful advice from all who participate in this forum. Hopefully, as I learn how to do this, I'll be able to add tips of my own!

props to this article.

Excellent article Linda. Gives me food for thought for when I write articles. I especially believe that testimonials about you, and/or your product cannot be underestimated!