Always good stuff from Karon Thackston....

"I knew ALT tags previously carried a lot of weight with the engines, but had been downgraded in importance because site owners had badly abused the tag. Had ALT tags been reinstated in their level of importance? I decided to find out."

Catch it @ http://www.smallbusinessbrief.com/articles/copywriting_and_website_content/005476.html

Actually, I documented that experiment right here at Small Business Ideas Forum. You can read it as it unfolded here: http://www.smallbusinessbrief.com/forum/showthread.php?t=5202