3rd November 2004, 10:06 AM
You can catch the latest article posted @ http://www.smallbusinessbrief.com/articles/pay_per_click/000330.html. Hope you enjoy it.
3rd November 2004, 02:31 PM
4th November 2004, 11:45 AM
We love your articles Karon!
4th November 2004, 12:14 PM
That was the most useful article of that type that I have ever read. I have read a lot of articles about writing ads and AdWords ads, but your text connected with me in a way that I could understand and absorb.
I feel like I could analyse my ads and make intelligent changes after reading your article.
Thank you. :thumbsup:
4th November 2004, 12:56 PM
<head swelling, ego buldging>
Well! I'm speechless. (Yeah, right! Not likely to happen in this lifetime!) :laughing: Seriously, thanks. I appreciate your kind words.
11th November 2004, 09:18 PM
Ditto with the others. It made me understand the process better. I don't know how else to put it. Actually, I thought my users would read it the same way as I so I stole the article... (ok, redistributed it with due credit/byline and permission from Karon ;) ) and placed it on my main site.
I suppose I should apply this now. My PPC conversions are not 7 or 8%...
17th November 2004, 01:24 AM
Compliments for a great article Karon.
We have been experimenting with things like having one keyword in description/title and the impact it has on CTR. Whats your comment on the same?
17th November 2004, 07:50 AM
Thanks, PPC. Results from testing (done by others, not by me) suggest that it does help to have the keyphrase in the title of your ad because it helps to draw the surfer's attention to the ad. Usually I try to do this, if possible. However, the first thing I do is visit Google and type in the keyphrase to see what everbody else is doing.
If the majority of the ads have the keyphrase used in very similar ways, I go another direction. When the list of AdWords begins to look like every other one has the same title, I find it a good thing to be different in order to gain attention :)
20th November 2004, 06:15 AM
Great. Thanks Karon.
24th November 2004, 11:39 AM
it was helpful