thejenn
17th March 2006, 10:31 AM
Authored by: Karon Thackston
Full Text: http://www.searchengineguide.com/thackston/2006/0317_kt1.html
A Snippet:
In Part 1 of this series, you were introduced to Provider Watch, a company whose site copy was a bit confusing. While they had a wonderful understanding of their target audience and they had absolutely made an emotional connection, the copy lacked a push toward action on the visitor's part.
Full Text: http://www.searchengineguide.com/thackston/2006/0317_kt1.html
A Snippet:
In Part 1 of this series, you were introduced to Provider Watch, a company whose site copy was a bit confusing. While they had a wonderful understanding of their target audience and they had absolutely made an emotional connection, the copy lacked a push toward action on the visitor's part.