Google
 
Web smallbusinessbrief.com

View Full Version : Your FAQ Page - A Sales Tool? You Bet!


thejenn
22nd February 2006, 11:16 AM
Authored by: Karon Thackston

Full Text: http://www.searchengineguide.com/thackston/2006/0222_kt1.html

A Snippet:

By using some imagination and salesmanship, you can turn your FAQ page into a highly productive tool that not only gives visitors the information they need, but also encourages more sales!

RobinClapp
22nd February 2006, 11:27 AM
I've recently added a FAQs file to my website because many others in this business are using them.

I'd love feedback!

Robin

PS another questions, do most implement it as a file? I wasn't sure, so I uploaded a pdf file figuring my guest might want to save or print it for later use.

Robert
22nd February 2006, 12:00 PM
I uploaded a pdf file figuring my guest might want to save or print it for later use.
That is a great idea but I'd also suggest providing an HTML version for visitors that don't want to have to download the file.

copywriter
22nd February 2006, 12:06 PM
Yeah, I don't know many people who print them off. Most would read them from your site and having to wait for a PDF to load might be a deterrent.

RobinClapp
22nd February 2006, 01:21 PM
Thanks, I hadn't thought about that. So the questions/answers should be incorporated into the page?

How about the house layout? Same thing?

I have a sample contract, that is also currently a file.

I'll make some changes, and launch the site! Thanks again,
Robin

RobinClapp
22nd February 2006, 02:32 PM
I made some changes to my website, incorporating the FAQs into my main page.

I've never study SEO, maybe this will help, yes?

Robin