thejenn
18th February 2006, 10:23 PM
Authored by: Karon Thackston
Full Text: http://www.searchengineguide.com/thackston/2006/0218_kt1.html
A Snippet:
Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer becomes blurred.
Full Text: http://www.searchengineguide.com/thackston/2006/0218_kt1.html
A Snippet:
Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer becomes blurred.