thejenn
31st January 2006, 10:22 AM
Authored by: Karon Thackston
Full Text: http://www.searchengineguide.com/thackston/2006/0131_kt1.html
A Snippet: The headline needed to evoke feelings of trust for the skeptical and a sense of stability for the hesitant. It also needed to provide an obvious benefit - one that would catch the reader's attention.
Full Text: http://www.searchengineguide.com/thackston/2006/0131_kt1.html
A Snippet: The headline needed to evoke feelings of trust for the skeptical and a sense of stability for the hesitant. It also needed to provide an obvious benefit - one that would catch the reader's attention.