6th October 2005, 11:01 AM
Aaron Turpin gives you some ideas on keeping your eBay customers coming back.
"Quick: how many customers that buy from you on eBay are return customers? Not sure? Here's a fast way to get an idea of the percentage. Divide your unique feedback by your total feedback (total is usually higher) and that will give you an idea."
Catch it @ http://www.smallbusinessbrief.com/articles/auctions/002855.html
7th October 2005, 08:18 PM
Another thing that I have found that has been particularly helpful with me in getting repeat customers is to offer incentives that do not expire! In my ebay store functions I can set up different specials as I want to and you can offer an incentive to your customers that on their next deal with you they can get some kind of a deal!
For example I sell Wholesale lists on the side, and I run a continuing special "Buy 2 Get 1 Free" This has no expiration, so they can buy one list now, and a month later they can buy another list and still take advantage of the free list. I have an unbelievable amount of return customers, if you look at my unique feedback versus my score you will see how many customers are return. www.stores.ebay.com/Dropship-Specialists
I realize that not everyone can offer a free item but you could offer an incentive like free shipping on your next purchase, or $2.00 off shipping on your next purchase! It really does keep the customers loyal. And even if it takes them a month to cash in on the reward it is still a valuable customer! And the feedback from the loyal customer is well worth it! :thumbsup: