thejenn
1st October 2007, 04:46 PM
Authored by: Jennifer Laycock
Full Text: http://www.searchengineguide.com/laycock/010812.html
A Snippet:
I've done a fair amount of speaking and teaching about online reputation management in the last two years. After all, you can't effectively play in the social media and search engine optimization fields without an understanding of how to respond to negative mentions. Most of the time, businesses seem to want to learn about the best way to address (or avoid) negative press. Often, I find myself reminding them they should also be focusing on how to address or respond to their competitor's negative press.
Full Text: http://www.searchengineguide.com/laycock/010812.html
A Snippet:
I've done a fair amount of speaking and teaching about online reputation management in the last two years. After all, you can't effectively play in the social media and search engine optimization fields without an understanding of how to respond to negative mentions. Most of the time, businesses seem to want to learn about the best way to address (or avoid) negative press. Often, I find myself reminding them they should also be focusing on how to address or respond to their competitor's negative press.