Authored by: Ross Dunn

Full Text: http://www.searchengineguide.com/dunn/2007/0702_rd1.html

A Snippet:

A key concept to social marketing is that it is not designed to immediately provide business but instead it provides the visibility your brand needs to ultimately convert fans into buyers.

:imnew1: I've been making my way into the social marketing arena in the last month or so. It has produced some interesting results (my squidoo lens for a review of my favourite affiliate comes up 1st page of google for significant keywords)

Thanks for your review paper, it has many useful links to follow up & engage with.:thumbsup2

best wishes

Richard Lodge:wave2: