thejenn
16th February 2005, 11:15 PM
Full Text: http://www.searchengineguide.com/krause/2005/0216_kk1.html
Some Snippets:
"Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board?"
"By incorporating the skills and expertise of an SEO/SEM along with a user centered design specialist, you will not be wastefully tossing your web site off the search engine cliff. Rather, your adoring fans will clamor up the cliff to get to it."
--
Do you take the time to do usability analysis on your Web site, or even your online applications? If you don't hire a specialist, do you at least sit down with some friends or family members that fit into your target audience and ask them for some genuine feedback on the functionality of your site?
Have you taken the time to test different landing pages to see how subtle tweaks to your navigation or message can impact your conversion rates? Have you found money spent on usability to have a strong ROI?
Some Snippets:
"Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board?"
"By incorporating the skills and expertise of an SEO/SEM along with a user centered design specialist, you will not be wastefully tossing your web site off the search engine cliff. Rather, your adoring fans will clamor up the cliff to get to it."
--
Do you take the time to do usability analysis on your Web site, or even your online applications? If you don't hire a specialist, do you at least sit down with some friends or family members that fit into your target audience and ask them for some genuine feedback on the functionality of your site?
Have you taken the time to test different landing pages to see how subtle tweaks to your navigation or message can impact your conversion rates? Have you found money spent on usability to have a strong ROI?