The article for today is from Ms. Karon Thackston on using the five senses to appeal to customers in words. I really enjoyed this article.

"Have you ever stopped to consider copywriting as a sensory activity? You should. As I said, in order to see, hear, smell, taste, or feel a product, we have to be in the presence of that product. "

Catch it @ http://www.smallbusinessbrief.com/articles/copywriting_and_website_content/000718.html