Did you know that SEO can have one of the greatest impacts on the success of your floral business?
SEO (Search Engine Optimization) is the latest buzzword in the marketing world, and it can immensely boost your profits.
This strategy makes your business more competitive, and more known, and it is in a cost-effective way compared to other marketing options.
The complicated world of SEO for florists may seem overwhelming at first, but flower shop SEO can be simplified down into some basic principles, tips, and tools.
Read on to learn more about SEO as a marketing option to help your website grow sustainably.
How SEO Provides Help for Your Website
The importance of a highly ranked website cannot be understated in terms of SEO marketing.
In fact, studies have shown that 61% of web traffic goes to the first three sites in a google search.
So, why isn’t everyone fighting to be at the top?
Well, it is more complicated than it seems. One of the most important points is that a good website design is vital for a successful florist shop
The flow, presentation, and style of the site all serve a role in this, in addition to the content provided.
Overall, SEO for florists is important because it boosts the rank your florist holds in a google search. The higher the ranking, the more traffic your site will get. The increased traffic will lead to increased sales.
On-Page SEO for Florists
There are several on-page factors that influence the SEO side of florists. The first is keywords.
Targeted keywords are ideal to target the customers you are trying to sell to. Some of the best keywords for floral shops include those that contain the city and/or state that the shop is located in.
This will ensure local customers can find you. Other important factors to look into include, domain name, URL, meta descriptions, titles, blog content, and internal links.
In terms of website design, it is ideal to have a mobile-friendly site in this day and age, as an overall well-designed website.
For help for your website, consider finding a qualified company to evaluate and revamp your site to make it perfect for SEO.
Off-Page SEO for Florists
There are also a few keys ways to boost SEO ranking in terms of off-page factors.
One of the most important is backlinks, which are links back to your site from other sites. This builds your reputation and enforces you as an authority in the industry.
Other off-page SEO tips include using google my business, social media, and online marketing.
Best Tools for SEO
The best tools for SEO are constantly evolving, but there are a few that are worth investing.
Google Keyword Planner is a few tool that will allow you to check out keywords that rank well in the flower industry to help plan your content.
Other great tools include those that can test page speed, Google analytics to track traffic and Google tag manager.
SEO is not quite magic, but not quite science. In its truest form, it is an art form.
The first basic steps above can greatly help your floral business, but it can still be overwhelming and time-consuming.
To provide you with more resources and to connect with other small business owners, check out our blog for more information on growing a more successful small business.