What Is a Logo? Just the Beating Heart of Your Brand, That’s All

As a small business owner and entrepreneur, you should think long and hard about your logo. Every element should be a conscious decision about how you want to communicate your brand and the emotional benefit you offer. Choose your color(s) wisely and make sure it’s unique in your industry. Choose a special type treatment and any graphic design that conveys the energy of your brand, and what your customers receive from it. Click here to read the full article…

Comments on this entry are closed.

Previous post:

Next post: