Understanding Local Listing Sites as Google Changes the Game

With little fanfare or formality Google has opened – widely – the definition of what it considers a ‘review’ for its Places Pages. The search engine is apparently using its newly-implemented sentiment analysis to reaching across hyperlocal blogs, local portals and news sites to retrieve blog entries, general editorial reporting and even blog comments to use as reviews, according to Mike Blumenthal at Understanding Google Maps and Local Search.

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