SMB Owners: Are You Segmenting Customers?

Knowing who your customers are, what motivates them to buy and ROI in earning that sale, puts you in a better spot to market more effectively and customize what you’re putting out. When you get to know customers on a more personal level, it becomes easier to spot what will and will not work when talking to them. And, of course, by assigning certain personas to ROI groups it will help you to “fire” bad customers who become more of a resources drain than anything else.

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