Rice University Study: Small Biz Rewarded by Facebook Fans

Small-business owners who are skeptical about Facebook as a marketing tool might want to check out a forthcoming case study from Rice University’s Jones Graduate School of Business. Last year, professors from the school teamed with a local restaurant chain to see whether having a presence on the social network would have any practical impact on business. The results strongly suggest that it did, though only with a select group of people.

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