Neurmarketing Study Supports the Effectiveness of Direct Mail

I was reading an article summarizing the findings of a new neuromarketing study which sheds some light on how the marketing medium used can be just as important as the message when it comes to building an emotional connection with consumers. And, I have to say I am pretty excited with the findings. They support the case I made in a prior blog, Direct Mail Is a Viable Option for Small Business, that direct mail can be an effective part of a company’s marketing mix-thus, direct mail is not dead!

Click here to read the full article…

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