B2B Sales Pitching: Why Soft Selling Works

If your business sells to other businesses you might have it rough; you could be selling something pretty expensive that has a long sales cycle, you could have a specific time of year when businesses have the approved budgets to buy, you could be dealing with C-level people who are never around, or you could be dealing with Purchasing Agents whose livelihood depends on getting the best deal for their companies. So what do you do? What is the best way to approach this sales process?

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