How Can a Local Dry Cleaner Compete With Procter & Gamble?

Founded in 2004, Hangers Cleaners of Kansas City, Mo., was the city’s first environmentally safe dry cleaner. It uses colorless, odorless liquid carbon dioxide instead of the aggressive chemicals applied at traditional dry cleaners. It has 35 employees and 2009 revenue of $1.6 million. The Challenge: To survive the arrival of a huge new competitor, Procter & Gamble, which began testing a Tide dry-cleaning service in Kansas City.

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