Six Advantages to Virtual Trade Shows

by Susan A. Friedmann, CSP - A virtual trade show is a cross between a webcast meeting and a video game. And it's the next big trend in trade shows. Although a mere 1% of all trade shows are now held online, industry experts expect that by 2015, more than 25% of trade shows will be conducted in virtual environments. That's a market you can't afford to ignore.

Fighting The Fear As An Exhibitor
by Susan A. Friedmann, CSP - There is a time for soft, suggestive selling: that time is NOT in the middle of a consumer confidence crisis. This is instead the point where savvy exhibitors adopt a leadership role, positioning themselves as the expert within a marketplace, the go-to resource who can provide more than product: you're offering guidance, stability, and the assurance that the tough times will pass and that they can be survived, by smart, strategic decision making.