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Top 10 Magnetic Sales Copy Tips to Entice Clients

by Judy Cullins

© 2006, All Rights Reserved

Your web site sales copy matters. Did you know that 95% of small businesses fail because their owners don't pay enough attention to giving their web visitors enough information about their service through magnetic sales copy?

Whether you are a professional coach, consultant, small business person, or professional, every business wants more new and return clients.

Maybe you don't have a clear message. Or, you don't give enough information for a buying decision. These big web mistakes prevent you from attracting all the clients you can dream of.

When you give yourself more time to really look at who you are, who your audience is, and how you can attract others, you will naturally correct your mistakes.

Ask Yourself These 10 Check and Correct Questions

1. "What does my web site say about me? Is it just another pretty face or does its messages take my readers by the collar and convince them to read more?"

Tip: If this is your first web site it probably hasn't attracted enough clients. If you are serious about using your site to attract more clients you probably need to give it a face lift.

2. Does my home page inspire new visitors to act?

If you tell your potential clients about yourself without engaging them where they are now, you've missed a chance to get them interested. Most new sites make the mistake of featuring a long company mission and bio about the consultant. But, your visitors want to know you care specifically about their concern, and they will only stay if you show them you do.

Tip: Keep your bio short. In fact, put the longer version on the "About Us" link. Put your mission statement there too. Remember to be "you" oriented, not "I." on your home page.

Tip: Engage your home page visitors with questions that ask them where are they now? Examples include: Do you want more clients in your business, but don't know how to get them? Do you want a special relationship with someone, but don't do much about it? Would you like to know what's the number one thing that makes one book outsell another?

3. Do I give my web site visitors enough reasons to want my service?

When coaching small businesses about their service over the past five years, I discovered that most do not have a sales letter for their service. They may think their personal or life coaching needs a softer approach. That may be true--that's why I developed a soft-sales letter that can be used over the phone, via email, and also on the web site.

Tip: In your service soft sales letter include benefits that answer your client's specific, include features that let your visitor know what to expect--a sample session format, for instance. Keep your message focused on your perspective client.

4. Will my readers know what they need to know to arrive at an educated decision?

Tip: Within your soft sales letter, address your audience's resistances to using your service. These serve to make them more comfortable and want to know more from you. To prepare for this, create a list of common resistances to include: not enough time, money, or overwhelm with life's demands.

5. Have I included benefit-driven headlines to take my visitor from my home page to my service sales message?

Tip: Good web copy starts with a short, powerful, headline. Visitors who skim pay great attention to these, so make them count. Examples include: Ready to quadruple your present sales in just three months? Want to discover the three secrets to a successful relationship?

6.Does my sales letter or message about my service develop rapport and entice my visitor to contact you and buy?

Tip: First, develop rapport by asking questions and engaging your audience here they are now. Then, be sure to give them a call to action within the soft sales message. Examples include: Have you been feeling overwhelmed lately? Do you have trouble attracting new clients?

Tip: To get a huge email list of potential clients, you can offer your visitor a special free report. Or, offer a free question and answer button where they can ask a specific question about your service or about their challenge.

7. Do my service pages offer different packages and ways to serve individual tastes and budgets?

Tip: Marketing gurus say that most people want the middle package when offered a higher and lower-priced package. Make sure you set this up to get clients to participate. For instance, "Click here now to find out more about the Introductory Session, the Busy-Person's Package, or the Committed Person's Package."

8. Do I make it easy for my clients to contact me about my service?

Tip: You'll want to offer a local and toll-free telephone number, and hyperlinks to your order page that contains your shopping cart or other service that make it easy for your client to buy.
This one big mistake can cost you a lot of potential clients.

9. Have I offered an organized section of my site where my targeted visitors can get free content such as articles on my expertise?

Without content, you web site won't reach the top 20 in the Google search engine positions. Without content, your visitor may just price shop and leave you fast. Always give your visitor a reason to return.

Tip: To keep your visitors coming back again and again, you need to offer new content each few weeks. They keep coming back because they recognize you as the savvy expert in your field. Write short articles and tips and post them in your "Free Resources" section. After 5-7 visits, your visitor may say yes because she likes your site's benefits.

10. Do I have a way to soft-promote and attract more visitors through my own ezine?

You may resist this step because you think it takes too much time, but it's a really important one to establish yourself as the savvy expert and develop rapport with your audience. You build your list little by little, but when you use other Internet promotion such as writing and submitting articles, your subscribers grow exponentially--viral marketing at its best.

Tip: Write a short article or tip to be the main part of your ezine. Make it short and distribute it free once a month. A lot less work for you. Your coach writes her ezines ahead and takes a month's vacation while she's still promoting by email. When you keep your archived ezines on your site, you boost your search engine placements. Double results!

Finally, if you aren't attracting all the clients you want, your web copy needs attention. Invest in this most important project before you lose any more.

Discuss this in our Forum

About the Author:

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," at and over 200 free articles. Mailto: [email protected] or [email protected]
Phone: 619/466-0622 -- Questions and Orders: 866/200-9743.

Judy Cullins © 2006, All Rights Reserved

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