Fighting The Fear As An Exhibitor
by Susan A. Friedmann, CSP - There is a time for soft, suggestive selling: that time is NOT in the middle of a consumer confidence crisis. This is instead the point where savvy exhibitors adopt a leadership role, positioning themselves as the expert within a marketplace, the go-to resource who can provide more than product: you're offering guidance, stability, and the assurance that the tough times will pass and that they can be survived, by smart, strategic decision making.

Why You Should Archive Your Ezines and Newsletters Online
by Trey Pennewell - As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online.

Business Marketing Mistakes: 3 Marketing Mistakes Every Business Manager Makes
by Terri Langhans - Here are important marketing mistakes that just about every business manager out there makes, along with a recommended fix that will help you attract more business and get better results from your marketing, regardless of how big or small your marketing budget is.

Find Your Marketing Strength Part 1
by Kara Kelso & Anita DeFrank - There are hundreds of different ways to market your business both online and offline. While it's good in the beginning to test out various types of marketing, you'll eventually going to want to focus on how you market best.

Banner Advertising - The Importance Of Ad Placement In Increasing Web Site Traffic
by Said Issilam - Increasing web site traffic can be done effectively and somewhat inexpensively through online marketing methods like banner advertising. The key to successful banner advertising is to learn and understand the most effective methods and track what produces the best results and directs the most useful web site traffic to your web site.

How To Create Offers People Act On
by Judy Murdoch - A marketing issue that baffles and frustrates many small business owners is when they make an offer to sample a product or service they sell and there are no takers.

Word Of Mouth Publicity
by Sue Currie - All of you would know that word of mouth is a very powerful public relations weapon. But not everyone realises that one of the best ways of generating it is through publicity.

What Every Small Business Owner Must Know About Marketing
by Shonda Miles - When it comes to marketing a small business, you have probably made the same mistakes as others, which means you claim to offer the same benefits and services as others in the industry. Here are some tips and ideas for small business marketing.

Link Building: Promote Your Content As Link Bait
by Moe Tamani - One of the toughest aspects of online promotion is creating compelling content. But the job doesn’t really end with the creation of compelling content, it actually begins from there. The next and the most vital stage for is enhancing and selling the content to create online visibility through link building.

How to Prepare Your First I-Pod TV Broadcast
by TJ Walker - Video and television are coming to a phone and I-Pod near you. It seems like I see a new story every single day in major business press about this video phenomenon. If you or your company is considering producing video to be seen on the phones or I-Pods of employees, clients and customers, you need to keep the following tips in mind.

Niche Marketing Is Your Key To Avoiding A Common Business Blunder
by Cliff Posey - Niche marketing occurs when you intentionally focus your marketing efforts on a targeted portion of the Internet or another similar market. These targeted portions, known as niche markets, provide a product or service for a defined group of customers who have very specific needs. Niche marketers address the need and market accordingly.

Take These 3 Steps to Stand Out From the Crowd
by Winnie Anderson - Customers choose the same old, same old when they can’t tell the difference between offerings. These steps will help them see why you’re the clear choice.

Introduction To Strategic Marketing
by Rok Hrastnik & Nikola Grubisa - After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing is developed and implemented strategically and at the same time integrates all key marketing areas.

Eight Steps to Writing an Outstanding Podcast
by Courtland Bovee - Podcasts are on the cutting edge of business communication, allowing you to speak with your own voice directly to your audience. They add variety to your blog or website and prove that you know how to stay ahead of the pack.

5 Ways to Increase Your Profits With Mailing Lists
by Angela Wills - Do you have a mailing list? When was the last time you had a look at how profitable the list is for you and made sure everything was up to date?

Free Promotion: Signature Advertising
by Tammy Embrich - Signature advertising has proven to be an excellent (free) advertising source for online marketers today.

Tips for Press Coverage
by Sharon Housley - Here are some tips to enhance the exposure and quality of your press releases.