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Find Your Marketing Strength Part 1

by Kara Kelso & Anita DeFrank

There are hundreds of different ways to market your business both online and offline. While it's good in the beginning to test out various types of marketing, you'll eventually going to want to focus on how you market best.

Finding your strength in marketing is going to have a huge impact on your business. You'll be able to spend your time focused ONLY on what works, instead of scattered in a various directions.

Also, when focused on just two or three different forms of marketing, you are able to gain the maximum benefits from those forms. When your focus is scattered, you aren't going to benefit near as much.

Let us give you an example. Let's say you are good at writing articles, and they have proved to help your business. Not just "alright" at writing, but you can write several articles a day without problems. You spend half your time on the articles, and the rest of the time doing "busy" activities that aren't beneficial to your business. Had you spent all that time on articles, how much further would your business be right now?

Here's another example. You enjoy learning about search engine optimization, but haven't quite fully learned it just yet. Instead of learning more, you throw a few keywords on your website then move on to something else. Will just a few keywords help? Absolutely not. Instead of focusing on that form of marketing, you've only done a small part thus making it almost a pointless task.

Before going any further let us say this - there is NOTHING wrong with seeking out new forms of marketing. However, most marketing is not a "quick fix" or a "set and forget". It takes time to make any form of marketing work in your favor. But if you don't enjoy it nor focus on it, it's never going to work for you.

Also realise there are certain "basics" to any marketing plan that you are going to need to learn. Websites, newsletters, and some imvolvement in communities (we say "some" because "full" involvment is a marketing form all on it's own) are all things you must do.

Bottom line is - marketing is just like chosing your business. Success comes with passion and ability to focus. Now that you understand this, in part two we'll discuss some of the various ways to market and why focus in each are important.

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About the Authors:

Kara Kelso & Anita DeFrank, owners of strive to help women succeed in direct sales. For additional help with your direct sales business, visit

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