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10 Ways to Market Your Article offline

by Lisa Schulte

So you want to market your website? First of all make sure that you have a good domain name. You want a name that is easy to remember and that says something to those who see it. It doesn’t have to be a full website; it can just be a name that redirects to your company site or any other site.

So now you have a name and you’re ready to market it. There are many ways to market online, however you can market offline with much success. Here are some ideas to get you started:

1. Vehicles – Your vehicle is a billboard that you drive everyday! Have your site on your vehicle. You can do magnetic signs from your company or local print shop, or vinyl letters. Go a step further and leave cards on your own windshield when you park it! People will take them.

2. Mail & Packages - Stamp or write you website on all mail. My site is stamped on every bill or letter that I mail. I also sell on eBay occasionally and I always have my website in RED letters across the box. Many people see that box during the mail process. Be sure to include a business card inside the envelope or package for whoever is receiving it.

3. Clothing - Wear clothes with your website on them. Be a walking billboard for your company. People will ask you questions. Buttons work well too!

4. Flyers & Cards - Use your website on all marketing materials and leave them everywhere you go. I post them on bulletin boards, in laundry mats, grocery stores, and everywhere that I go throughout the day. Keep a roll of tape with you in case there are no push pins. Tape a card to the inside door of bathroom stalls. Sounds silly, but you can bet anyone who sits down will read it!!

5. Checks - Have your website printed on your personal and business checks. You never know who may see it.

6. Auctions - Donate items to auctions and use your website name instead of your name. It will say donated (Your Website) in the program for all to see.

7. Classified Ads - Small inexpensive classified newspaper ads work well, especially if you have a good domain name.

8. Signs - Road signs work well. Keep in mind they may not stay up long before they are taken down, but lots of people may see them while they are up. Just use a few words and your website. Simple is best.

9. Voicemail - Leave your website on your voicemail. If you’re not available to answer the phone, they’ll get a reminder to visit your website.

10. Out of the Box - Think out of the box! Bus benches, shopping carts, sides of barns, restaurant placemats, floats in parades, and anything you can think of that will get people’s attention! Go beyond the ordinary.

Discuss this in our Forum

About the Author:

Lisa Schulte is a mom of 4 boys who all help with the family business. She loves helping others who wish to Work From Home!

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