Small Business Brief

Small Business Articles

[Home] [Submit Your Articles]

Article Categories

Subscribe to the Small Business Brief Newsletter!

Our free newsletter is delivered once a week and provides a digest of small business ideas and articles that inspire, inform and generally keep small business owners up to date with the information they need to succeed. Your email address will NOT be given to third parties.


Instant Content; Converting a Text Article to a Podcast

by Sharon Housley

We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel that reaches a new or different audience.

Repurposing and repackaging content or information so that it can be consumed through a variety of mediums is not a new concept. Many businesses today sight increased communication as a common goal. Cost conscious businesses with tight budges are often interested in minimizing work loads and cost, while increasing communication. By presenting the same information in different ways and formats, businesses are able to increase the reach and communication, while remaining cost conscious.

Businesses quickly found that power point presentations could be converted into technical articles, or forum posts could be ported to become a basis for a list of frequently asked questions. Along a similar vein webmasters have located a new advent in repurposed content is reusing text articles by converting them into audio podcasts.

The process is surprisingly simple, I personally found the prospect of reading the articles aloud and recording them, both intimidating and time consuming, hence I opted for a simplified approach. I found that by using two simple software applications, I was able to create a podcast in minutes.

The first obstacle, the creation of the audio file was conquered using NextUp's TextAloud program. I simply pasted in the text of an article selected a "voice" and saved the file as an MP3 file. In under a minute I had an audio file containing the article.

After I had the MP3 file saved, I used FeedForAll's tutorial to create a podcast. The step by step tutorial (www.feedforall.com/podcasting-tutorial.htm )laid out 12 simple steps to constructing a podcast. I found the quality of the constructed podcasts, using synthesized speech to text, surprisingly good.

Check out the following samples: RSS Podcast - http://www.rss-specifications.com/rss-podcast.xml Software Marketing Podcast www.softwaremarketingresource.com/smr-podcast.xml

An evaluation version of TextAloud can be found at: www.textaloud.com and an evaluation version of FeedForAll can be found at www.feedforall.com

Experiment by repurposing and repacking existing content save time and money while increasing communication, distribution and exposure.

Discuss this in our Forum

About the Author:

Sharon Housley manages marketing for FeedForAll www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev www.feedfordev.com an RSS component for developers.




















business cards


Small Business Ideas Forum - Small Business Opportunities - Small Business Articles - Small Business Resources - Small Business Software - Small Business Loans

Home - Contact - Privacy - Top of Page

Copyright © 2006 - 2008 K. Clough, Inc. All Rights Reserved.