Employee Communication: 5 Ways To Measure The Impact On Business Outcomes

Marcia Xenitelis - If you are involved in employee communication then you already know that one of the most important aspects of employee communication today is measurement. But so much of that measurement is focused on whether employees access the tools organizations use to communicate with them. You know, questions such as do they read the newsletter, do they access the corporate blog, do they find the information sessions interesting. None of these questions prove that your employee communication tools measure engagement which is what every CEO wants to know. There is one key reason; you are measuring the acceptance of communication tools, not measuring employee communication strategy. So here's what you do.

The Value of Employee Engagement Surveys as Part of a Change Management Strategy

by Marcia Xenitelis - One of the things that continues to surprise me is that when times are bad organizations still spend money on employee engagement surveys. A general look around the office or factory and tea room discussions would make it obvious to all that wanted to see it that employees are not so much engaged as they are worried about their jobs. This leads us to two major issues to consider during tough times, the first is how we inspire confidence and innovation in an organization that appears to be in freeze mode. The second is what you should measure as an indicator of employee engagement.