Do You Know Who's Killing Your Email Marketing?
August 31, 2007
by Sean D'Souza - Imagine you take a trip to your post box down the road today to pick up the mail. To your surprise, you find nothing. Not one word. All you see is just an empty hole in the wall with zip in it. Annoyance would be the prime emotion here. Maybe even a dollop of disappointment.

8 Tips to Increase Response in Email
August 03, 2007
by Paul Easton - Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email.

Characteristics of Opt-In and Permission Based Marketing
July 13, 2007
by Joel Christopher Remandaban - There is another aspect to Internet marketing that makes waves to those who are starting up in the business. It is called opt-in and permission based marketing. It works so well because it is something that possesses three characteristics that is not that emphasized in other techniques of Internet marketing.

How to Create an HTML Newsletter (Ezine)
April 20, 2007
by Donna Gunter - I get many compliments on my newsletter, and every so often I'm asked how I create my email newsletter (Ezine). It's not as tough as you might think.

Creating and Developing An Ezine - Steps to Consider, Strategies to Use
March 29, 2007
by Theresa V. Wilson - You’ve investigated several Ezines and have even contributed quality articles. You want to start an e-zine of your own. Before you begin, let’s review how to “write your vision and make it plain”.

Autoresponder – A Major Consideration in Building a List

by John V. W. Howe - One of the first considerations in building a mailing list should be “how am I going to handle all those names that I will have in my list”. An autoresponder is the answer to this “nice to have” problem.

Run Profitable Contests Using Autoresponders
March 08, 2007
by Shery Ma Belle Arrieta-Russ -Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.

Bringing the RSS Revolution to Your Desktop
January 17, 2007
by Stanley Park - Until recently, the vast amount of news and other information available on the World Wide Web was accessible only by manually browsing for specific content via search engines. RSS (Really Simple Syndication) represents an information revolution that turns this concept around.

Securing Small Businesses by Securing Email
January 03, 2007
by Rick Caccia - Despite being the communication of choice for most companies, e-mail presents a security and availability threat to their intellectual property, especially for SMBs.

Forum Profits: How To Make Money From Forum Traffic
January 02, 2007
by Dale King - Some advice on getting your word out on forums about your business.

Writing For The Web: How To Write An E-Newsletter
December 14, 2006
by Mary Morel- An e-newsletter is an effective marketing tool as it’s cheap to produce and you can reach a large audience. It is also an unobtrusive way of keeping your name in front of your customers and prospects, helping establish your reputation and credibility, and promoting your business.But think carefully before launching a company e-newsletter as it’s an ongoing not a one-off marketing method.

How you can use articles to build your opt in list
November 09, 2006
by John Ugoshowa - Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

My Emails Are Not Being Delivered. Black Lists and White Lists Explained
September 29, 2006
by Karen Fegarty - Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages to AOL customers, AOL is now blocking over 80% of the messages that come into their servers.

Build a Mailing List While Speaking
September 20, 2006
by Eileen Parzek - Do you do presentations or speaking engagements in front of your target audience? If so, you have a wonderful opportunity to grow your opt-in relationship building mailing list in big leaps.

Tips On Increasing Your Newsletter Subscribers
September 07, 2006
by Stefani Partin - Do you own an online newsletter and you are trying to gain subscribers to it? You have built the website for it and you have your subscription box in place, but nobody is subscribing? Don't worry, you are not alone. There are many others out there asking themselves what it is that they are doing wrong.

Which Newsletter Format Should I Use? Text, HTML or PDF?
August 23, 2006
by Elge Premeau - This article will give you a basic understanding of the three basic formats for e-newsletters each with unique advantages and disadvantages.

Knowing Which Business Email Account To Choose
August 09, 2006
by David Gass - Having a business email account is a necessity these days in any sector. One of the most low cost methods of marketing and advertising is through emails.