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Tips For Writing A Good Newsletter by Ellen LaFleche-Christian It seems like everyone has a newsletter for their business and it’s a great way to communicate with your customers and potential customers. But are you really getting the most from your newsletter? Here are a few tips to get you started. Offer subscribers something they can only get by belonging to your newsletter. The easiest thing to offer is a discount on your product. You can offer a percent off their order or free shipping if their order is above a certain dollar value or even a free gift with their order. You can offer a downloadable file that they can receive by subscribing to your newsletter. Do you have a food business? Try a downloadable file full of recipes using your products. Do you have a candle business? How about a downloadable file on aromatherapy that highlights some of the scents you offer. Do you do business printing? How about a downloadable file that lists the top ten ways to advertise your business. Make sure the file article highlights several of the types of printing you offer. Try offering a contest to newsletter subscribers. While this can quickly increase your newsletter membership, you may end up with a lot of people who are only interested in entering your contest and not necessarily interested in your products. It’s best to include a question as part of your contest entry that encourages the subscriber to look at your site. An example might be “How many types of bracelets are featured on my bracelets page?” So now you have subscribers, but just what do you put in your newsletter to turn them into customers? Try to start your newsletter with a bit of personal information. This can help your subscribers feel like they know you and will help form a closer relationship. Don’t get too detailed though. No one needs to know about Aunt Martha’s gout unless that actually has something to do with the products you offer. Try to introduce a new product with each newsletter. The market is constantly changing and you need to change along with it to widen your customer base. If you can’t introduce a new product, try to emphasize a product that you feel will be “hot” that newsletter period. Is it close to autumn? You can focus on apple cinnamon scented candles, pumpkin bread mixes, apple charm bracelets, etc. Make sure you show your customers why they “need” your product. Make sure you include a link back to your website. You’d be surprised how many people forget this. Also include any other pertinent links including your email address, blog, Ryze page, etc. You want people to explore your sites to see what you have to offer. Make sure you give your newsletter a title when you email it. Don’t call it “My Newsletter” or “June Newsletter”. Try something like “Moonlight Creations Jewelry New Product Announcement” or “Susie’s Candles All New Contest Available”. You want to grab your subscriber’s attention and get them to read the newsletter. If they delete your newsletter without reading it, it won’t help you at all. So now you have a fantastic newsletter but how do you let people know about it so you can increase your subscriber base? Make sure you have a link to your newsletter on your webpage, blog, Ryze page and wherever else you can include it. Make the sign up quick and easy. Post to various sales groups that your latest newsletter is available and include a link where people can sign up. Make sure this is allowed on the group before you post it. Offer a free ad for other businesses in your newsletter if they put your newsletter link in theirs. This will encourage others to take a look at what you have to offer and may get you a few new customers as well. If you’re offering a contest, submit it to various contest groups. A search of the available Yahoo groups will bring up many groups devoted to contests. There are a number of ways you can distribute your newsletter. I find that Yahoo Groups works best for me because it is free and my newsletter can be as large or as small as I want it to be but here are a few other resources: www.checkitoff.com/newsletterBuilder.html About the Author: Ellen LaFleche-Christian, Moonlight Creations Jewelry & Gifts, moonlight-creations-jewelry.com .Article Source: www.wahmfreereprintarticles.com |
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