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Is it Easy to Buy from You?

by Leva Duell

If it's not easy for prospects to buy, they won't. Use this checklist to find obstacles in your Web site that cost sales.


  • Are you leading prospects to your order form?
  • Is your order form easy to find? Do you have an "Order" button or link to your order form on most pages?

Contact Information

  • Can prospects contact you if they have questions?
  • Do you provide a link to your contact information on every page? Do you provide a phone number, email address, and mailing address?

Product Information

  • Do you provide the information your customers need to buy your products or services? This may include:
  • Product listing and pricelist.
  • Testimonials, case studies, and customer list.
  • Money-back guarantee.
  • Answers to frequently-asked questions.
  • Service information and warranties.
  • What your products or services can do.
  • Who your products or services are useful to.
  • How customers use your products or services.
  • Tips for buying your products or services (to help prospects make an informed decision).

Payment and Ordering Methods

  • Do you provide several ordering and payment options?
  • Do you accept MasterCard, Visa, American Express, and Discover? The majority of Internet users will order online with credit cards. Few people will mail a check. If you're not accepting credit cards online via a secure server, you will lose sales.
  • Can your prospects order online through a secure order form or shopping cart? Is your order form or shopping cart simple to use? Is every part of your form working?
  • Do you provide alternative options for those who don't feel comfortable ordering online such as ordering by phone, fax, and postal mail?
  • Can customers pay by check or money order?

Is it easy to buy from you? Eliminating obstacles will boost your sales immediately.

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