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You Need More Links: Here's How to Get Them

By Jim Daniels

Most websites have FAR too few incoming links. This is a gaping hole in most web marketing campaigns, and it can be a real traffic killer.

After all, did you know that more website traffic is generated from incoming links than any other source? And I'm sure you realize that search engine ranking is boosted significantly when you have lots of sites linking to yours.

But getting other sites to link to your site is difficult and time-consuming, right?

Well, the truth is, it does not have to be difficult if you know a few tricks of the trade. Today's gazette will show you a couple proven secrets to boosting your incoming links sharply.

Let's start by checking out your site for incoming links. You can do that right now at this MarketLeap's Free Link Popularity Checker. It measures your website's visibility online by counting up all the links to your site.

The site also lets you enter up to three other URLs so you can compare yours to them. The results show your URL among lots of popular sites on the web. Not only is this free tool fun to try, it can reveal important information about your web presence.

I just ran a report on this site and it was interesting to discover more than 30,000 incoming links, just shy of That's a lot of links!

You may be wondering how a one-person business like mine, in a super-competitive niche has generated so many links. Your first guess may be that I bought them. But you would be way off base. While I know lots of webmasters who do buy links, I'm not one of them. In fact, I have never bought a link to my site other than an occasional (and I mean very occasional) banner ad.

So if a cheapskate like me can get that many links, anybody can! You just have to have a plan. And I'd like to help you with that right now.

Get a powerful link-building plan in place...

First of all, getting other sites to link to yours takes a bit of originality. You can't just surf the web and email webmasters with "wanna swap links?" messages. (Well, you can do that, but you'll spend a good part of your life doing it before you get many quality links.)

But there are ways to get lots of links. I invite you (and encourage you!) to emulate the following two strategies at your site...

1. "Pre-license" your content.

If you ever create your own tips, articles or content for the web or email newsletters, you really should be pre-licensing it to others. Pre-licensing content is as simple as including a short footer after your work. It looks something like this:

* You have permission to reprint what you just read. Use it in your ezine, at your website or in your newsletter. The only requirement is including the following footer with it...

Article by YOUR NAME, visit for more original content like this. Reprinting this article is permitted with this footer included.

This passive link building strategy really works, but it does take some time. But remember, if you do it like the above, the process is viral. Even if one site uses your content, you could obtain an endless number of links without the linking sites even coming to your site!

There are lots of websites in need of decent content. Supply it and you can benefit greatly - if you do it right!

Of course, if you want to build your incoming links faster, you need a more pro-active approach.

2. Use the newest link-building tools available.

OK, first of all, you must be very careful here. While lots of new link-building tools come along every few months or so, only a few actually work. In fact, if you use the wrong tool, it can actually have a negative affect on your website. That's because some link-building tools are not search engine friendly and can cause your site to be penalized.

That said, there are some ingenious tools out there that can speed up your link building substantially, without doing anything that could get you penalized in the search engines. One such tool I stumbled on recently is called LinkExplore™.

This clever little tool from a well-known and respected search engine specialist has been quietly pushing websites to top ranking in Google, Yahoo and other major search engines.

Again, it's the old concept of originality at work. The software developer, Sumantra Roy built a database of thousands of popular sites across many niches. Using the intuitive LinkExplore™ interface, webmasters are able to simply click a few buttons and automate the entire process of finding their best link partners, contacting them, and linking up.

While I rarely recommend tools that automate the process of link building, I have to give this new tool two thumbs up -- especially after reading some of the testimonials at the site. Not only are webmasters with terrific results raving about the software, but SEO experts are writing things like this as well...

"I'm very skeptical when it comes to products that automate any portion of Search Engine Optimization. I figure that anything that can be created automatically can be spotted automatically, and thus be eventually accounted for by the search engines and removed. The same goes for automated linking related software - I've never found one that I'd use nor recommend to my clients; either they leave clues on the website, or look like spam to a potential linking partner.

LinkExplore is my one great exception to this rule. LinkExplore allows me to take a very time consuming part of SEO and make it much more tolerable. I can make the elements that it automates look as personal as I care to, or use the templates for complete automation. I'm recommending it to all my clients and friends."

Nathan Anderson
Search Engine Optimization Expert
[email protected]

OK, let's wrap today's lesson up...

The fact is, every site needs a link building strategy. The sooner you start yours, the more it will help your profits, especially in the long run.

No matter which route you choose, the slow steady content licensing route, or the more pro-active approach above, (or ideally both!) the important thing is that you have some kind of "get links" strategy. It is one of the real secrets behind growing your business online.

Discuss this in our Forum

About the Author:

To your online marketing success, Jim Daniels - JDD Publishing Creator of - the world's first View it and Do It software for profiting from the web.

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