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Archives Category: Copywriting and Website Content

Using Article Marketing to Create Continuous Evergreen Traffic

by Ed Duvall - Marketing via articles is one of the best forms of free advertising on or offline that is available for bringing new visitors to our websites.

Money Between The Margins

by John Griffin Latimer - Every sentence, every word has the potential to lure in consumers, ripping them from the competition and persuading them to empty the money eating a hole in their wallets, into the embracing constraints of yours. Though be aware, if your copy is sloppy, far from proper form, not only will you see adverse results, but you stand to deplete the integrity and reputation of your company, casting you into the bottomless depths of failure.

Catalog Copywriting – How Many Ways Can You Say Great?

by Denise McGill - Do you find the same words cropping up repeatedly in your catalog copy? Words like perfect, great, designed, style and provide? If so, then one of the hazards you face is that copy soon becomes predictable and can quickly lose consumer interest.

5 Mistakes to Avoid When Writing an Online Sales Page
by Alex Edevane - Your sales page is vital to the success of your internet marketing business but how do you get the best results from it and what mistakes should you avoid when writing your sales page?

Copywriting 101: How to Get Your Customers to Take Action
by Michele Pariza Wacek - If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking.

Is Your Web Content Self-Centered?
by Rick Sloboda - Too many businesses, large and small, turn people off with self-absorbed websites.

Ten Business Writing Blunders You Can Easily Avoid
by Courtland L. Bovee - Here are ten types of sentence blunders to avoid if you want your reader to get what you mean and not have to stumble through what you write.

The Key To Copywriting Success
by Dale King - Many people have aspirations of being a great copywriter. And while I think it's admirable to want to be great at anything, in my opinion, these people are being short-sided. They should strive to be great marketers also.

How To Emotionally-Charge Your Copywriting To Boost Sales
by Mike Jezek - Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better?

Online Shoppers Ask for More Detailed Copywriting
by Karon Thackston - I found out quite by chance. I noticed a research brief in my inbox entitled, "Bad Web Experience Impacts Brick and Mortar Shopping." Being primarily focused on Internet business, I really didn't pay it much attention. But then I noticed it made reference to a customer's online experience, too, so I read on.

13 Copywriting Rules That Should Never Be Broken (Part 2)
by Dale King - Here is the sequel to part one.

13 Copywriting Rules That Should Never Be Broken (Part 1)
by Dale King - Copywriting rules CAN and occasionally SHOULD be broken. I think far too many copywriters take advertising rules as commandments written in stone. They're not. They are merely guidelines designed to help writers produce more effective copy. I believe, if breaking the rules improves the copy, then the rules should definitely be broken.

Creative Rich Content
by Sharon Housley - We have all heard the term content-rich, but what does content rich really mean?

3 Reasons why Content is Still King
by Nick Usborne - Here are three reasons why you should be creating more content on your site.

5 Rules of Good Copy
by Dale King - So what makes good copy ? Good copy must follow five basic rules.

Writing Persuasive Website Content
by Amrit Hallan - Every content writer aims to write persuasive content. Now, the definition of "persuasive" may differ from writer to writer, reader to reader, but there are some basic guidelines that can be adhered to and that most often then not generate positive/desired response.

Got Web Traffic but Still Low Sales? Ten Power Writing Ways to Selling Success
by Judy Cullins - Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you wondering about putting up a new web site and don't know where to start?

Top 10 SEO Copywriting
by Karon Thackston - What would happen if.? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you.

Is Your Copy Trusted by Google?
by Karon Thackston - As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy.

Making It Easy for Customers To Choose You
by Karon Thackston - Here's something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you. Think that's stating the obvious? You'd be surprised!

One Product, Three Customers, Three Different Ways To Write
by Karon Thackston - My soapbox is just about worn out. I've been preaching the necessity of knowing your target audience for at least 10 years. "You can't write effectively to someone you don't know," is how my spiel would normally go. When one day someone asked me to show him what I was talking about. "I'm writing copy for computers," he said. "Everybody needs and can use a computer. How could a general product like that possibly have different target audiences?" I'll show you exactly how.

What SEO Copywriting Is… and Isn't
by Karon Thackston - I've been frustrated lately. It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I've seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine copywriting all about the search engines. They are forgetting the fact that SEO copywriting is still copywriting.

How To Triple Your List Building Rate With Squeeze Pages
by Willie Crawford - A squeeze page is a webpage that, when the visitor "lands" on it, he is asked to opt-in to some type of list in order to proceed further. On some squeeze pages, your only options are to opt-in or leave. On others, you are given a method to continue exploring the site without opting in. Purist would argue that the second type isn't a real squeeze page.

Top 10 Unique Content Creation Tips
by S. Housley - A website is more than just merging photos and graphics. Webmasters must also integrate quality themed content into their website. A "sticky" website is one that attracts individuals and encourages them to return.

Ignore At Your Own Peril - Article Submission Mistakes
by Bonnie Jo Davis - The most important task in the world of marketing with articles is to create relationships with editors.

Limited Time Only (Shh! It's A Secret)
by Karon Thackston - Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time only” offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples.

Are You Asking the Right Questions in Your Copy?
by Karon Thackston - It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?

Top Seven Ways to Write An Order-Pulling Sales Letter
by Judy Cullins - Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.

10 Tips For Aspiring Freelance Copywriters
by Glenn Murray - Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.

Subtle Emotion - The Key To Copy That Works
by Karon Thackston - Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion is the key to copy that works.

10 Mind Altering Words That Make People Buy
by Jeff Schuman - Have you ever wondered what is going on in a persons mind as they look at your product? You can increase your chances of making them buy when you use the following mind altering words.

How to Write a Landing Page
by Nick Usborne - A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword...whatever. And now you have them on the page, you want to convert them.

How Many Words in a Text Link?
by Nick Usborne - The headings and subheads on your site pages let people know what to expect from the page they are looking at. The link text lets people know what they can expect from pages on the next level down. How long should these text links be? Should a text link be two or three words, or as long as seven or eight words?

People DO NOT Buy From Websites......
by Mal Keenan - For a long time online I believed it was only a matter of putting a website online and that the rest would fall into place. The sales would roll in and if I created the perfect website and sent some targeted visitors consistently then I would be rich. This idea was very far from the whole truth.

Sales Copy Tips
by Adam Waxler - Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work. Nevertheless, I am always surprised at how many sales letters on the internet can be improved upon. Here are a list of some helpful tips when writing your own sales copy.

Writing to Overpower Your Competition
by Karon Thackston - There may be no other businesses that sell the product or service you sell, but you still have competition. Once that's understood, you have a greater advantage when it comes to copywriting. You can recognize the other options your customers have before them and can position yourself as the only logical choice.

How Does Your Website Make Me Feel?
by Philippa Gamse - For the online visitor, your Website is the next best thing to that in-person conversation with you, your colleagues or employees. And since so many people are researching products and services on the Web, it's critical that your site has maximum impact in persuading them to take the next step with you. So how does your Website connect emotionally with your visitors?

Copywriting Tips for Sales-generating Brochures
by Karon Thackston - Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail? There are several aspects of copywriting for brochures that amateur writers don’t consider. It’s those things that make or break the success of your efforts.

Five Sections of Your Copy Guaranteed To Get Read
by Karon Thackston - Only about 20% of your copy is going to get read. The rest will simply be scanned. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? It makes a world of difference. Especially if you understand that there are some sections of your copy that are practically guaranteed to get read. If you know what these are and work to reinforce them, you'll see your conversions increase dramatically whether your copy is geared toward online or offline promotions.

Is It Time For A Copy Facelift?
by Karon Thackston - It is extremely rare for advertising copy to last for extended periods of time. Changing your copy is a given, the reason being that people and events change. Since we, as copywriters, are reaching our customers on an emotional level, we have to stay in tune with what’s going on in their lives and their worlds. Let’s look at an example.

Copywriting Makeover: Know Where Your Customers Are In The Buying Process, Part 1 of 2
by Karon Thackston - When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are “musts” before writing one word of copy. But something most people neglect is giving due attention to the buying process as a whole and where your target audience is within that process. Understanding this can, oftentimes, make or break the success of your copy.

Buy The Keyword-o-Matic Now and Get a Free Call to Action
by Scottie Claiborne - This is a key point that many many pages of website copy miss.. a call to action. You want to let the customer know how to order and encourage them to place the order now, before they browse any competing websites or forget how to find you. It doesn't have to be as blatant or as cheesy as an infomercial, but make sure there are calls to action throughout your copy.

Progressive Headlines Guide Customers To Buy
by Karon Thackston - Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too.

Success Tips for Writing With Local Keyphrases
by Karon Thackston - Regardless of what you're promoting to your local audience, when it comes to using local keyphrases within search engine copywriting, you don't have to sacrifice readability for high placement.

Improve the Readability of Your Web Page
by Christine Churchill - Reading on the web can be hard work for anyone, not just the aged. Eye strain runs rampant in the online crowd. Numerous studies have shown that reading performance drops dramatically on the web. Fortunately, you can do many things to improve your viewer's reading experience on your site. Here are my favorite readability guidelines

"Super Adjectives” Boost the Power of Your Copy
by Karon Thackston - Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.

What is Content? Part II
by Scottie Claiborne Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think.

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
by Karon Thackston - It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.

Calls-To-Action: Making Them Fit Makes All the Difference
by Karon Thackston - It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the target audience.

Copywriting and Your Five Senses
by Karon Thackston - In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer’s five senses don’t work on paper… they only work in person. That’s why we, as copywriters, have to create a sensory experience for our customers through our words.

Optimizing Online Catalog Copy for the Search Engines
by Karon Thackston - It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.

Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston - One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy.

Pursuing Copyright Infringers
by Scottie Claiborne - There was a time when I thought imitation was the sincerest form of flattery. But when it comes to copyright violations, it's not flattering at all. It's theft and it needs to be pursued. Why bother? After all, isn't your time better spent doing things to improve your site, moving forward instead of chasing deadbeats around? For the most part that's true, but copyright infringement on the Internet can impact your site in search engine rankings. Most of the search engines try to weed out duplicate content (but they aren't very good at it yet) and at the very least, display the most important version of the duplicate content first. The "most important" version might not be yours!

Copywriting Makeover: Know Where Your Customers Are In The Buying Process, Part 2 of 2
by Karon Thackston - In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the current copy to support the search engine goals of AEwebworks.

SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
by Karon Thackston - It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be a wonderful thing, but it by no means guarantees even one sale.

What Do Your Customers Really Want? Ask Your Competition
by Karon Thackston - It’s not always an easy task. Sometimes discovering what your customers really want is like pulling teeth. It is imperative for any business owner who hopes to develop new products/services or to write effective advertising copy to know what is important to his customers. But when direct questions don’t deliver the results you need, what’s the next step?

Are You Asking the Right Questions in Your Copy?
By Karon Thackston- It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?

Copywriting Is Not One-Size-Fits-All
By Karon Thackston - Copywriting is not one-size-fits-all, there are several types of copy. There may be several different types of copy that work well for your site/customer. Take the time to investigate your product, service, and customer then research copywriting styles. When you do, you’ll likely discover that you have several options. Test those options in order to find the one that pulls the best response.

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