Copywriting 101: How to Get Your Customers to Take Action
August 10, 2007
by Michele Pariza Wacek - If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking.

Is Your Web Content Self-Centered?
August 03, 2007
by Rick Sloboda - Too many businesses, large and small, turn people off with self-absorbed websites.

Ten Business Writing Blunders You Can Easily Avoid
July 25, 2007
by Courtland L. Bovee - Here are ten types of sentence blunders to avoid if you want your reader to get what you mean and not have to stumble through what you write.

The Key To Copywriting Success
May 25, 2007
by Dale King - Many people have aspirations of being a great copywriter. And while I think it's admirable to want to be great at anything, in my opinion, these people are being short-sided. They should strive to be great marketers also.

How To Emotionally-Charge Your Copywriting To Boost Sales
May 11, 2007
by Mike Jezek - Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better?

Online Shoppers Ask for More Detailed Copywriting
February 15, 2007
by Karon Thackston - I found out quite by chance. I noticed a research brief in my inbox entitled, "Bad Web Experience Impacts Brick and Mortar Shopping." Being primarily focused on Internet business, I really didn't pay it much attention. But then I noticed it made reference to a customer's online experience, too, so I read on.

13 Copywriting Rules That Should Never Be Broken (Part 2)
December 06, 2006
by Dale King - Here is the sequel to part one.

13 Copywriting Rules That Should Never Be Broken (Part 1)
December 05, 2006
by Dale King - Copywriting rules CAN and occasionally SHOULD be broken. I think far too many copywriters take advertising rules as commandments written in stone. They're not. They are merely guidelines designed to help writers produce more effective copy. I believe, if breaking the rules improves the copy, then the rules should definitely be broken.

Creative Rich Content
December 01, 2006
by Sharon Housley - We have all heard the term content-rich, but what does content rich really mean?

3 Reasons why Content is Still King
November 08, 2006
by Nick Usborne - Here are three reasons why you should be creating more content on your site.

5 Rules of Good Copy
October 12, 2006
by Dale King - So what makes good copy ? Good copy must follow five basic rules.

Writing Persuasive Website Content
August 02, 2006
by Amrit Hallan - Every content writer aims to write persuasive content. Now, the definition of "persuasive" may differ from writer to writer, reader to reader, but there are some basic guidelines that can be adhered to and that most often then not generate positive/desired response.

Got Web Traffic but Still Low Sales? Ten Power Writing Ways to Selling Success
June 29, 2006
by Judy Cullins - Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you wondering about putting up a new web site and don't know where to start?

Top 10 SEO Copywriting
June 22, 2006
by Karon Thackston - What would happen if.? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you.

Is Your Copy Trusted by Google?
June 16, 2006
by Karon Thackston - As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderful job of explaining what Google is looking for in the way of copy.

Making It Easy for Customers To Choose You
May 25, 2006
by Karon Thackston - Here's something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you. Think that's stating the obvious? You'd be surprised!

One Product, Three Customers, Three Different Ways To Write
April 26, 2006
by Karon Thackston - My soapbox is just about worn out. I've been preaching the necessity of knowing your target audience for at least 10 years. "You can't write effectively to someone you don't know," is how my spiel would normally go. When one day someone asked me to show him what I was talking about. "I'm writing copy for computers," he said. "Everybody needs and can use a computer. How could a general product like that possibly have different target audiences?" I'll show you exactly how.