What Makes a Good Logo?
September 18, 2007
by Sharon Housley - A logo is a design, graphical representation, image or symbol that represents a business or organization.

3 Qualities Shared by all Great Logos
August 28, 2007
by Winnie Anderson - Your visual identity is often the first thing that captures the attention of consumers. How does the designer visually communicate the essence of your brand and how do you know they’ve got it right?

Building an Image with a Logo
April 13, 2007
by Sharon Housley - A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

All About Visual Vocabulary And How It Can Help Your Small Business
April 12, 2007
by Erin Ferree - Your Visual Vocabulary is an essential tool in your business's brand identity toolkit. It is made up of all of the graphics that supplement your logo, forming the graphic "face" of your business and anchoring your brand identity.

How To Make A Logo That Represents Your Company
April 03, 2007
by Mahesh Mhatre - A Logo is the visual representation of your company. Your logo enhances the first impression of your business. There is a relationship between loyalty shared by your clients and the elegance of your logo. A lot of positive attributes of your business can be represented using your logo if its created with a little thought and creativity.

Small Business and Branding: Why and How?
March 15, 2007
by Ray Smith - When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition.

Here's a Mirror with My Name On It!
February 02, 2007
by Big Mike McDaniel - Branded giveaways are everywhere. T-Shirts & pens, coffee mugs and rain bonnets. Almost 17 Billion (with a B) dollars worth last year: Promo Products (a.k.a. Specialty Advertising. They work.

Business - How Important is Corporate Branding?
August 02, 2006
by Ken Charnley - A company’s building block is customer trust and satisfaction. Without these customers who are satisfied with the products and services that a company offers, there would be no profit for the company. Another factor which contributes to a company’s foundation is its corporate image.

Protecting Your Corporate Image and Market Identity
July 07, 2006
by Jim Degerstrom - Although you wear many hats, the ones for image consultant or marketing 101 are buried deep in the back room. Matching graphics in print and online provide a familiar look which helps prospects remember your company.

Font Basics for Small Business's Logo and Brand
June 12, 2006
by Erin Ferree - There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There's a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here's some information on the creative, practical, and technical aspects of fonts.

Your Logo: Much More Than a Decoration
April 21, 2006
by Greg RS Kihlstrom - What are the company logos that you remember the most? As you are about to design your corporate identity, take a look around and notice the logos that are all around us. Most of the time, they are very simple icons. Sometimes they graphically represent exactly what the company does, but others are a simple mark that makes an impression. Here are some tips to help you get a memorable corporate identity of your own.

Creating a Brand Name for your Company
March 22, 2006
by Viojieley Gurrobat - Developing a brand is a difficult challenge even for the most experienced executives.

Three Brand Identity Myths That Will Bring Your Business Down
March 15, 2006
Erin Ferree - "Brand identity" is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a Web site, brochure, folder, flyer, or any other professionally designed pieces.

Types of Logos: Text, Symbol and Combination Logos
February 01, 2006
by Erin Ferree - There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.

Want to Land Your Brand? Deliver a Great Experience.
January 25, 2006
by Karen Post - Your brand or any brand for that matter is the sum of all you do. It's something you earn over time by how you behave and treat your market or customers. Your brand is the mental imprint that you plant in your market's head. Like a brain tattoo, it's what your market thinks when they see one of your ads, it's how they feel when they hear your name and it's what they expect when they select you over one of your competitors.

Is Your Logo Helping or Hurting Your Business
January 05, 2006
by Nathan Cain - Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal and uniform message.

Advertising Strategy, I Hate My Logo! Logo Design- What You Should Get For Your Money And Why
October 06, 2005
by John Krycek - Learn how greatly the symbolic significance of your corporate identity can impact your business. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years.